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NutriGold Announces its I.C.E. Initiative to Educate Consumers about GMOs in Dietary Supplements

Orem, UT (PRWEB) August 31, 2014

In the wake of growing consumer concerns over GMOs, a number of states have proposed legislation to require mandatory labeling of GMOs on food and supplement packaging so consumers can make informed purchasing decisions that affect their own health and the health of loved ones. As an industry leader advocating for stringent measures to eliminate GMOs from dietary supplements, NutriGold has announced the launch of its “Information, Communication, Engagement” (I.C.E.) initiative with the objective of advancing the non-GMO message among consumers and empowering them with the resources they need to bring about meaningful change with regard to non-GMO legislation.

Messages about GMOs lack clarity with regard to whether the objection to the use of GMOs in foods and dietary supplements is political, philosophical, or health-based. Because consumers vary considerably in their reasons for supporting or opposing any issue or cause, messages that fail to clearly identify the motivational basis for the argument against GMOs are more likely than not to miss the mark with consumers.

Asked about the initiative, Dr. Priya Khan, NutriGold’s Founder and President, said, “The major goals of the I.C.E campaign are to anticipate, institute, review, and improve on the policies, processes, and actions necessary to minimize, if not completely eliminate, the risk of cross-contamination of GM ingredients along supply chains, to inform and educate consumers about prevalence and incidence of GMOs in the food chain, to actively participate in community and industry-wide efforts to help advance the cause of the non-GMO movement so we can, individually and collectively, stay true to the most fundamental ethical and professional obligation we have to our consumers to “Do No Harm.”

NutriGold is a science-based nutraceutical company committed to identifying, developing, and offering cutting-edge nutraceutical products. With a portfolio of best-in-class products at reasonable prices backed by unmatched service, NutriGold is not just raising the bar on quality, but is helping define the standards for the rest of the industry to follow and this is reflected in its:
+ Use of non-GMO, organic, whole-food, and clinically-proven ingredients
+ Uncompromising efforts to manufacture products without artificial ingredients, Stearates, Laurates, Sulfates, and Dioxides
+ Voluntary, extensive third party testing of all raw materials and finished products for identity, purity, potency, and safety
+ Resolute efforts to ensure that all products are free of contaminants, adulterants, allergens, and GMOs
+ Unwavering commitment to transparency, accountability, and truth in advertising
+ Initiatives to educate consumers so they can make informed decisions that affect their health

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