NutraCea to Purchase Largest Rice Bran Oil Processing Facility in Sou... (p We believe our new technology will imp...)

NutraCea to Purchase Largest Rice Bran Oil Processing Facility in South America

Date:2/4/2008

p>"We believe our new technology will improve the dynamics of the process, allowing NutraCea to achieve significantly higher value end-products. NutraCea will incorporate its new technology into these facilities during the first year of operation and should realize the benefits of the incremental profits in the year 2009. We look to capitalize on this proprietary technology in future opportunities that might become available to us," said Brad Edson, President and Chief Executive Officer of NutraCea.

"The consumer trend away from trans fatty acids and the global demand for more healthful choices in edible oils has helped to drive rice bran oil prices higher. With the purchase of this new facility, we are poised to take advantage of the growing worldwide demand for healthy, edible oil and create new, patented and proprietary value-added derivatives from rice bran, utilizing technologies developed at NutraCea," said Leo Gingras, Chief Operating Officer of NutraCea.

Edson, continued, "As we have stated in the past, the establishment of our facilities in the major, rice-growing regions around the world is essential to our long-term, strategic growth plan. We believe our Brazilian facility will provide NutraCea with the opportunity for increasing revenues going forward, not just for stabilized rice bran, but also for healthful edible oils and value-added products derived from the rice bran and oil."

The Company will continue to negotiate other supply agreements for rice bran, which will provide the raw material necessary to produce NutraCea's proprietary stabilized rice bran and value-added derivative products.

About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. Through its wholly owned subsidiary RiceX, the company manufactures as well as distributes products and food ingredients made from Rice Bran through its proprietary technology and processes. The Company has developed i
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