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NutraCea-Sponsored Study Demonstrates Benefits of Replacing Wheat Flour with Stabilized Rice Bran (SRB) in Battered and Fried Product Applications
Date:3/31/2008

ods containing SRB with those made only with wheat flour. It was also directed to evaluating the finished product quality and the economic impact of adding SRB to battered and fried foods. We are greatly encouraged by the results of this study, because they support our conviction that SRB can be successfully utilized in a wide range of food applications."

"Food prices are in an upward spiral, driven by the costs of grain, which are at 10-year average highs," said Kody Newland, NutraCea's Senior Vice President of Sales. "Obviously, food manufacturers' ability to lower production costs while improving the nutritional profiles of their products is a highly appealing proposition. This study clearly demonstrates a wide range of benefits -- including the substantial cost advantages -- of adding SRB to widely available food products."

About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. Through its wholly-owned subsidiary RiceX, the company manufactures as well as distributes products and food ingredients made from Rice Bran through its proprietary technology and processes. The Company has developed intellectual properties to create a range of proprietary product formulations, delivery systems and whole food nutrition products. NutraCea's proprietary technology enables the creation of food and nutrition products from rice bran, normally a wasted by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health- promoting "nutraceuticals," including natural arthritic relief and cholesterol-lowering products. More information can be found in the Company's filings with the SEC, and you can visit the NutraCea Web site http://www.NutraCea.com.

Forward-Looking Statements

This release contains forward-looking statements, including, but not limited to, statements regarding the study's
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