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NutraCea Appoints New Chief Financial Officer
Date:3/17/2008

PHOENIX, March 17 /PRNewswire-FirstCall/ -- NutraCea (OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB), nutrient research and technology, today announced that Todd Crow will step down from his role as Chief Financial Officer on March 31, 2008 and that Ken A. Mueller (55) will assume the role of Chief Financial Officer on that date. Mr. Crow has agreed to stay on as a consultant to ensure a smooth transition of his responsibilities to Mr. Mueller.

Mr. Mueller has over 20 years of expertise in working with private and Fortune 100 companies. He has extensive knowledge in strategic planning, international operations, and investor relations. During the course of his career he has helped take several organizations (listed below) to their next level of growth and profitability.

"We are extremely pleased to have Ken join our organization. His proven ability to work with management as they look to rapidly grow their business will be most valuable to us as we position NutraCea for its next stage of growth," said Brad Edson, President of NutraCea. "Ken's appointment will help to promote the successful implementation of our strategic growth plan."

Mr. Edson added, "We also want to thank Todd Crow for his contributions to NutraCea during his tenure and know that the transition will go smoothly under his guidance."

Most recently, Mueller was chief financial officer of Collins Financial Services where he served as a strategic partner to the company developing and implementing the financial plans to meet aggressive growth goals over the last two years.

Prior to his work with Collins, Mr. Mueller was the chief financial officer of SafeNet Corporation. He also previously served as the Chief Financial Officer of Microsoft Business Solutions and Senior Vice President of finance at Platinum Technology, which was ultimately acquired by Computer Associates.

Early in his career, Mueller served in various capacities at Apple Computer, including manager of U.S. planning, forecasting and analysis. He holds an MBA, Marketing, DePaul University and a BS, Organizational Behavior, Northwestern University. Mr. Mueller obtained his CPA certificate from the State of Illinois and is a Registered Certified Public Accountant under Illinois law.

About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. Through its wholly owned subsidiary RiceX, the company manufactures as well as distributes products and food ingredients made from Rice Bran through its proprietary technology and processes. The Company has developed intellectual properties to create a range of proprietary product formulations, delivery systems and whole food nutrition products. NutraCea's proprietary technology enables the creation of food and nutrition products from rice bran, normally a wasted by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health- promoting "nutraceuticals," including natural arthritic relief and cholesterol-lowering products. More information can be found in the company's filings with the SEC and you can visit the NutraCea web site http://www.NutraCea.com

Forward Looking Statements

This release contains forward-looking statements, including, but not limited to, statements regarding the successful implementation of the strategic growth plan, and the transition of Chief Financial Officers, which statements are subject to market and other risks. These statements are made based upon current expectations and actual results may differ from those projected due to a number of risks and uncertainties. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

Company Contact:

Margie Adelman

Senior V.P. NutraCea

602-522-3000

916-220-3500 cell

madelman@nutracea.com

Investor Relations Contact:

Marilynn Meek

Financial Relations Board

212-827-3773

mmeek@frbir.com


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SOURCE NutraCea
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