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NutraCea Announces Promotion of Leo G. Gingras to President
Date:3/3/2010

PHOENIX, March 3 /PRNewswire-FirstCall/ -- NutraCea (OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB) nutrient research and technology, today announced that the Company's Board of Directors promoted Leo G. Gingras to President on February 25, 2010. Gingras will retain his title of Chief Operating Officer.

Mr. Gingras joined NutraCea in 2007 as Chief Operating Officer following 18 years at Riceland Foods, Inc., the largest rice miller and rice oil manufacturer in the U.S. where he managed business units with sales of over $320 million and a workforce of several hundred. In addition to his existing COO responsibilities, Gingras will take on a more active role in partnering with W. John Short, Chairman and CEO of NutraCea to lead the tactical and strategic repositioning of the business.


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