NutraCea, FedEx and Feed The Children Team Up to Provide Food Aid to Families in Need... ( PHOENIX Jan. 27 /- NutraCea (OTC Bull...)

NutraCea, FedEx and Feed The Children Team Up to Provide Food Aid to Families in Need in Brazil

Date:1/27/2009

PHOENIX, Jan. 27 /PRNewswire-FirstCall/ -- NutraCea (OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB) nutrient research and technology, announced today it has teamed up with FedEx Corp. (NYSE: FDX) to provide a concentrated nutritional food supplement made with NutraCea's stabilized rice bran for families in some of the poorest villages outside of Sao Paulo, Brazil.

As part of this collaborative effort, NutraCea is providing approximately 57,000 units of their nutritional food supplement NutraSolve, a nutrient-rich, high-calorie, ready-to-eat meal to more than 57,000 children and their families.

FedEx Express, a subsidiary of FedEx Corp., is providing the shipping from NutraCea's Sacramento warehouse to Sao Paulo and Feed The Children is distributing the meals to the families through five feeding centers located throughout the city of Sao Paulo, the fourth largest city in the world with more than 21 million. Each of the feeding centers is located in or near a severely impoverished area.

"We are extremely pleased to work directly with FedEx, whose commitment to social responsibility was honored along with NutraCea's at the Corporate Stewardship Awards by the U.S. Chamber of Commerce in Washington DC this past November. We're also glad to have the opportunity to work with Feed The Children again. This organization is led by Larry Jones whose commitment to making a difference in the lives of those less fortunate is his life's mission," said Brad Edson, president and CEO of NutraCea.

"Additionally, we extend gratitude to our partner Herbal Science, who shared the cost with NutraCea of producing the NutraSolve for this initiative. We are convinced that stabilized rice bran is a food that can positively impact malnutrition throughout the world, and NutraCea, with the collabo
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NutraCea, FedEx and Feed The Children Team Up to Provide Food Aid to Families in Need...( PHOENIX Jan. 27 /- NutraCea (OTC Bull...),Health