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Nurtur Acquires ActivHealth and Wellness by Choice; Gains Exclusive Partnership with Duke University Center for Living
Date:2/25/2010

h concerns, including the onset of heart disease, diabetes or stroke.

Wellness by Choice, founded in 2003 and based in Syracuse, N.Y., provides worksite wellness and health-related lifestyle coaching as well as employee incentive administration and consulting services. The company’s approach has focused on population health management to reduce utilization through education and wellness.

“It is a privilege to welcome ActivHealth and Wellness by Choice into the Nurtur family,” said Daniel Cave, Nurtur’s President and Chief Executive Officer. “With the completion of these joint acquisitions, we now have the in-house capabilities needed to fully execute our Nurtur PeopleCare strategic vision for integrated life and health management. In addition, our company, our clients and members will now benefit from the partnership with the Duke Center for Living, a globally-recognized leader in health and wellness research.”

Barton H. Sheeler, ActivHealth’s Chief Executive Officer, said, “The focus on health today is about prevention through wellness. We developed The PHD Network with our partners at Duke to help people identify health risks and deliver trusted personalized health information. Our proprietary platform coupled with Nurtur’s demonstrated expertise in motivational interviewing and health coaching is a perfect fit. Together, we have the opportunity to strengthen our position in the marketplace with expanded service capabilities.”

William E. Kraus, MD, on behalf of the partnership with the Duke University Center for Living, said, “Our partnership with ActivHealth supports Duke’s core missions to improve education, research and healthcare delivery. The PHD Network has allowed us to apply our long history and experience in preventive wellness education and develop personalized treatment programs that really help people get to where they want to be. We look forwa
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Nurtur Acquires ActivHealth and Wellness by Choice; Gains Exclusive Partnership with Duke University Center for Living
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