Navigation Links
Nurses need to counteract negative stereotypes of the profession in top YouTube hits
Date:7/16/2012

The nursing profession needs to harness the power of the video-sharing website YouTube to promote a positive image of nurses, after research found that many of the top hits portray them in a derogatory way. That is the key finding of research published in the August issue of the Journal of Advanced Nursing.

Researchers examined the YouTube database to find the most viewed videos for "nurses" and "nursing". Ninety-six videos were included after preliminary analysis of the first 50 hits for each word. The top ten hits - attracting between 61,695 and 901,439 hits - were then analysed in greater detail.

"Our study found that nurses were depicted in three main ways as a skilled knower and doer, a sexual plaything and a witless incompetent" says co-author Dr Gerard Fealy, from the School of Nursing, Midwifery and Health Systems at University College Dublin, Ireland.

Key findings of the study included:

  • The ten most viewed videos reflected a variety of media, including promotional videos, advertising, excerpts from a TV situation comedy and a cartoon. Some texts dramatised, caricatured and parodied nurse-patient and inter-professional encounters.

  • Four of the ten clips were posted by nurses and presented images of them as educated, smart and technically skilled. They included nurses being interviewed, dancing and performing a rap song, all of which portrayed nursing as a valuable and rewarding career. The nurses were shown as a distinct professional group working in busy clinical hospitals, where their knowledge and skills counted.

  • Nurses were portrayed as a sexual plaything in media-generated video clips from the American sitcom Frasier, a Virgin Mobile commercial set in a hospital, a lingerie advertisement and a soft news item on an internet TV show. All showed the nurses as provocatively dressed objects of male sexual fantasies and willing accomplices in their advances.

  • The final two clips were a cartoon that portrayed a nurse in an Alzheimer's unit as dim and incompetent and an American sitcom that showed the nurse as a dumb blonde, expressing bigoted and ignorant views about patients and behaving in a callous and unprofessional way.

"The nurse and nursing stereotypes on YouTube are very similar to those reported in studies on television shows, which seem to appeal to a particular public need for medical melodramas and provide TV stations with valuable advertising revenue" says Dr Fealy.

"The same revenue-generating possibilities exist on the internet and it is hardly surprising that its commercial potential should bring with it the continued portrayal of nursing stereotypes.

"Despite being hailed as a medium of the people, our study showed that YouTube is no different to other mass media in the way that it propagates gender-bound, negative and demeaning nursing stereotypes. Such stereotypes can influence how people see nurses and behave towards them.

"We feel that the professional bodies that regulate and represent nurses need to lobby legislators to protect the profession from undue negative stereotyping and support nurses who are keen to use YouTube to promote their profession in a positive light."


'/>"/>

Contact: Annette Whibley
annette.wizard@gmail.com
Wiley
Source:Eurekalert

Related medicine news :

1. Phone contact with nurses linked with better outcomes for women with gestational diabetes
2. Health interventions for clergy must counteract need to put others first
3. The Affordable Care Act could have negative consequences for elderly recipients
4. Smoking negatively affects response to anti-TNF treatment in patients with rheumatoid arthritis
5. Obesity negatively predicts minimal disease activity achievement in patients with PSA
6. Triple negative breast cancer symposium highlights current advances
7. Even Preschoolers View the Overweight Negatively
8. Leave 4th of July Fireworks to Professionals
9. Porn Addicts Can Now Find Free Professional Assistance from a Relationship & Marriage Therapist’s New Website
10. Meeting of Top Youth Fitness Professionals Wraps Up in Canton, CT
11. Expert Marriage & Relationship Therapist Is Offering Free Professional Assistance To Porn Addicts
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Comfort Keepers® ... American Cancer Society and the Road To Recovery® program to drive cancer patients to ... and other adults to ensure the highest quality of life and ongoing independence. ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. ... magazine’s Code Talker Award, an essay contest in which patients and their families pay ... be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... proud to recognize Dr. Barry M. Weintraub as a prominent plastic surgeon and ... women in the world, and the most handsome men, look naturally attractive. Plastic ...
(Date:6/24/2016)... Maryland (PRWEB) , ... June 24, 2016 , ... ... Angels is actively feeding the Frederick area economy by obtaining investment capital for ... over the past 2½ years that have already resulted in more than a ...
(Date:6/24/2016)... ... June 24, 2016 , ... Venture Construction Group ... Tournament held on June 20th at the Woodmont Country Club at 1201 Rockville ... an organization dedicated to helping service members that have been wounded in battle and ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... 2016 Jazz Pharmaceuticals plc (Nasdaq: ... Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended ("HSR"), ... Inc. ("Celator"; Nasdaq: CPXX ) expired effective ... As previously announced on May 31, 2016, ... agreement under which Jazz Pharmaceuticals has commenced a tender ...
(Date:6/24/2016)... , June 24, 2016  Global Blood ... biopharmaceutical company developing novel therapeutics for the treatment ... today announced the closing of its previously announced ... stock, at the public offering price of $18.75 ... offering were offered by GBT. GBT estimates net ...
(Date:6/24/2016)... -- Dehaier Medical Systems Ltd. (NASDAQ: DHRM ... sells medical devices and wearable sleep respiratory products in ... agreement with Hongyuan Supply Chain Management Co., Ltd. (hereinafter ... 2016, to develop Dehaier,s new Internet medical technology business. ... leverage Hongyuan Supply Chain,s sales platform to reach Dehaier,s ...
Breaking Medicine Technology: