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Number of Americans willing to donate organs rises, but still not keeping pace with need
Date:4/4/2010

cent believe that organ or tissue donation is against their religion.

"It's important for people to know the facts," says David Fleming, president and CEO, Donate Life America. "For health professionals, the number one priority is always to save the lives of their patients, and only after death is organ and tissue donation considered. While you can recover from comas, brain death is permanent, irreparable. And, there are no known religions in the U.S. with a position against donation; rather, all major religions support organ donation as one of the highest expressions of compassion and generosity."

The Media and Donation

Past research has found that the mass media may be partly to blame for misperceptions about organ donation. However, the survey points to a possible positive effect from the recently cancelled TV drama "Three Rivers," a medical show that aired on CBS during the fall 2009 season and featured organ transplants through three points of view: the doctors, the donors and the recipients. Twelve percent of survey respondents had watched at least one episode, and of these, 58 percent said it made them feel more positive toward organ or tissue donation while only 2 percent said it made them feel more negative. "That means the show led nearly 7 percent of Americans to feel more positive toward donation. And, the survey showed a 6 percent overall increase over the past year in the number of people interested in being donors, so there may be a correlation," said Fleming. To encourage the entertainment industry to be part of the solution and not the problem, Donate Life Hollywood will host its second annual Film Festival encouraging accurate and inspiring storylines June 11-12.

Additional survey findings include:

  • More than three-fourths of adults (78 percent) correctly realize there are more people who need organ transplants in the U.S. than the number of donated organs available.

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Contact: Lauren McDonnell
lmcdonnell@golinharris.com
312-729-4233
GolinHarris International
Source:Eurekalert  

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