BRAINTREE, Mass., July 11 /PRNewswire/ -- Three major U.S. grocery chains will be launching the NuVal Nutritional Scoring System in their stores in September, marking the first-wave debut of an on-shelf consumer education program that is expected to be operating nationwide by this time next year.
The system, developed over a two-year period by a panel of 12 medical and nutrition experts from leading North American universities and health organizations, uses a proprietary algorithmic formula to score the nutritional value of foods on a scale of one to 100, weighing some 30 different nutrient factors; the higher the score, the higher the nutrition value. NuVal, LLC, the independent company formed to bring the system to market, is a joint venture of Topco Associates, LLC, and Griffin Hospital, home to the Yale-Griffin Prevention Research Center and a teaching affiliate of the Yale University School of Medicine.
"Consumers want clear information about the nutritional value of the foods they eat, and NuVal scores are going to give it to them," said NuVal president Nancy McDermott. "We've got the scientific foundation, the logistical ability and the retail partners needed to bring this important education to consumers coast to coast."
The first grocery chains to use the NuVal system will be publicly named in September, and McDermott said the newly-formed company is focused on reaching all U.S. markets and scoring all 40,000 of the products available in the average grocery store by September 2009.
McDermott said the grocery industry at large is leading a "nutrition revolution," helping people make smarter food choices in their everyday lives.
NuVal's double-hexagon emblem, bearing the score of each individual product, will appear on shelf tags next to the price. Retailers will use banners, shelf-talkers, brochures, associate training and other forms of in-store communication to tell the NuVal story.
The NuVal Nutritional Sco
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