Navigation Links
NuVal(TM) Nutritional Scoring System Will Debut in Major U.S. Chains This September
Date:7/11/2008

BRAINTREE, Mass., July 11 /PRNewswire/ -- Three major U.S. grocery chains will be launching the NuVal Nutritional Scoring System in their stores in September, marking the first-wave debut of an on-shelf consumer education program that is expected to be operating nationwide by this time next year.

The system, developed over a two-year period by a panel of 12 medical and nutrition experts from leading North American universities and health organizations, uses a proprietary algorithmic formula to score the nutritional value of foods on a scale of one to 100, weighing some 30 different nutrient factors; the higher the score, the higher the nutrition value. NuVal, LLC, the independent company formed to bring the system to market, is a joint venture of Topco Associates, LLC, and Griffin Hospital, home to the Yale-Griffin Prevention Research Center and a teaching affiliate of the Yale University School of Medicine.

"Consumers want clear information about the nutritional value of the foods they eat, and NuVal scores are going to give it to them," said NuVal president Nancy McDermott. "We've got the scientific foundation, the logistical ability and the retail partners needed to bring this important education to consumers coast to coast."

The first grocery chains to use the NuVal system will be publicly named in September, and McDermott said the newly-formed company is focused on reaching all U.S. markets and scoring all 40,000 of the products available in the average grocery store by September 2009.

McDermott said the grocery industry at large is leading a "nutrition revolution," helping people make smarter food choices in their everyday lives.

NuVal's double-hexagon emblem, bearing the score of each individual product, will appear on shelf tags next to the price. Retailers will use banners, shelf-talkers, brochures, associate training and other forms of in-store communication to tell the NuVal story.

The NuVal Nutritional Scoring System is powered by a patent-pending algorithm known as the Overall Nutritional Quality Index or ONQI. The algorithm was developed by a 12-member scientific panel led by Dr. David L. Katz, MD, Associate Professor, adjunct, of Public Health at Yale University School of Medicine and a nationally recognized authority on nutrition, weight control and the prevention of chronic disease.

About NuVal

NuVal a joint venture formed in 2008 by Topco Associates, LLC, and Griffin Hospital of Derby, Conn., a non-profit community hospital and home to the Yale-Griffin Prevention Research Center. Based in Braintree, Mass., NuVal licenses its proprietary food scoring system, which is based on ONQI science (Overall Nutrition Quality Index) to food retailers across the country, and works to expand the breadth of food scores across multiple food and beverage categories.

About Topco Associates LLC

Topco Associates LLC is an $8.8 billion, privately held company that provides innovative business solutions for its food industry member-owners and customers. Topco leverages the collective volume, knowledge and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Together, Topco members represent more than $113 billion in consumer sales and have thousands of stores across the country.

About Griffin Hospital

Griffin Hospital, a not-for-profit subsidiary of Griffin Health Services Corporation, is the home of the Center for Disease Control-funded Yale-Griffin Prevention Research Center. The research efforts of the Center are intended to measurably improve the standard of health and quality of life of the communities it serves and to develop innovative approaches to health promotion and disease prevention that will directly benefit the public's health. Griffin Hospital has received national acclaim for creating a facility and approach to patient care that provides an exceptional patient experience and superior clinical outcomes.


'/>"/>
SOURCE NuVal
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. GNC and WebMD Announce Agreement To Provide Consumers with Health and Nutritional Information While Promoting the Benefits of a Healthy Lifestyle
2. Hero Nutritionals Introduces a New Adult Vitamin for the Taste Buds
3. Wyeth to Expand State-of-the-Art Nutritional Manufacturing Facility in Singapore
4. Wyeth to Invest $280 Million to Build State-of-the-Art Nutritional Manufacturing Facility in China
5. Top Nutritional Supplement Online Retailer, iHerb.com, Selects AlertSite for Web Site Performance Monitoring
6. Mannatech to Begin Selling Nutritional Supplements in South Africa
7. Galaxy Nutritional Foods Announces Third Quarter FY2008 Earnings Conference Call for Friday, February 8, 2008
8. TRC Nutritional Labs Reports GMP Certification
9. The Organic Trade Association Hails Preliminary Research Findings Showing Nutritional Benefits of Organic Products
10. AISI and Roundys Supermarkets Inc. Launch Program to Educate Shoppers on the Nutritional and Safety Benefits of Canned Food
11. Wellcorps International Unveils New Nutritional Supplements
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/26/2017)... ... September 26, 2017 , ... ... partners with humanitarian groups to donate 500 bras and maternity garments to women ... Houston-based blogger Victoria Graham of TheBlackishMom.com in affiliation with Black Mothers’ Breastfeeding Association. ...
(Date:9/26/2017)... ... September 26, 2017 , ... Global healthcare company Novo Nordisk, ... the company’s commitment to the world’s first all-diabetes professional cycling team to a ... Nordisk partnered with the professional cycling team Team Type 1 to create Team ...
(Date:9/26/2017)... ... 26, 2017 , ... As the holiday season nears, best deals online ... constantly trying to find tips and stories for products and services savings. With a ... top trending deals. The deals are organized by categories so can easily find what ...
(Date:9/26/2017)... ... September 26, 2017 , ... Founded as an independent institute ... an innovative leader in special education. In 2018, Glenholme will celebrate its first ... a world renowned horse farm for Hackney show ponies, was generously donated by Jean ...
(Date:9/26/2017)... MO (PRWEB) , ... September 26, 2017 , ... ... agreement for patient scales with Premier Inc. Effective October 1, 2017, the new ... and terms pre-negotiated by Premier for patient scales. , “DETECTO is pleased to ...
Breaking Medicine News(10 mins):
(Date:9/19/2017)... , Sept. 19, 2017 HistoSonics, Inc., a venture-backed medical device company developing ... of targeted tissues, announced three leadership team developments today:   ... ... ... Veteran medical device executive Josh Stopek ...
(Date:9/18/2017)... KALAMAZOO, Mich. , Sept. 18, 2017  PMD ... OptiMed Specialty Pharmacy of Kalamazoo, Mich. ... strategic hub service that expedites and streamlines patient and ... Spiro PD 2.0, and wellness management services.  ... medical device used to measure lung function for a ...
(Date:9/13/2017)... Sept. 13, 2017   OrthoAtlanta has been named ... Football Host Committee (AFHC) for the 2018 College Football Playoff ... 2018, at Mercedes-Benz Stadium in Atlanta, Georgia ... AFHC "I,m In" campaign, participating in many activities leading up ... ...
Breaking Medicine Technology: