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Nu Skin Enterprises Receives Broader Direct Selling Authorization in China
Date:1/15/2009

e than 750,000 independent sales representatives. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol "NUS." More information is available at http://www.nuskinenterprises.com.

Please note: This press release contains forward-looking statements that represent the company's current expectations and beliefs, including, among other things, the Company's plans and expectations for China. The company's roll out of direct selling in China and the forward-looking statements involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to, the risk that the regulatory environment in China is rapidly evolving and the Company's operations could be harmed by subjective interpretations of laws or an inability to work effectively with national and local government agencies; a high level of regulatory scrutiny and risks of investigations and actions by regulators if they make a determination that the Company or its sales employees or direct sellers are in violation of applicable regulatory requirements; and uncertainty related to the Company's implementation of a modified business model for this market. The forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission, including the company's most recent Form 10-K and Form 10-Q. The forward-looking statements set forth the company's beliefs as of the date of this release, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change.


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SOURCE Nu Skin Enterprises, Inc.
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