The first PSA entitled, "Stand," focuses on a "call to action" encouraging African-Americans to get educated, get tested and to seek treatment for HIV. The second PSA, titled "Talk" encourages women to protect themselves and talk to their partners about safe sex and HIV. Both will also be featured on Abbott.com and YouTube, an online video sharing Web site. The public service announcement campaign launches in advance of National HIV Testing Day on June 27, 2008.
"We need to take it upon ourselves to bring the number of new infections down in the Black communities by arming ourselves with knowledge," said Earvin "Magic" Johnson. "Getting tested for HIV can be scary for many people, but I hope by launching these public service announcements to at-risk populations, people across the country will have the courage to get tested and go back for their results."
"Abbott and the Magic Johnson Foundation are committed to making a difference in the fight against HIV/AIDS by providing communities with information and resources for prevention and testing and educational materials to share with family and friends," said Mary Szela, senior vice president, Pharmaceutical Operations, Abbott.
The premiere event and appearance day took place at the AMC Magic
Johnson Crenshaw 15 movie theater in Los Angeles. Los Angeles is a city
which is ranked third for the number of AIDS cases diagnosed in 2004. Los
Angeles had the highest number of AIDS cases in California, more than twice
the number of any other county, in 2006.
HIV/AIDS in the United States
-- Since the beginn
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