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Now Playing: Spike Lee Stands with Earvin 'Magic' Johnson, Cookie Johnson and Abbott to Launch National PSA Campaign
Date:6/9/2008

LOS ANGELES, June 9 /PRNewswire-FirstCall/ -- Today, Earvin "Magic" Johnson (http://www.magicjohnson.com/index.php?/foundation/), Cookie Johnson, Abbott (http://www.abbott.com/) (NYSE: ABT) and the Magic Johnson Foundation launched a public service announcement campaign as part of the "I Stand With Magic Program," part of "The Campaign to End Black HIV/AIDS," directed by Academy Award-nominated director Spike Lee. The public service announcement campaign will premiere nationally this summer and is targeted toward African-American and other minority communities where new HIV infections are prevalent. In 2005, about half of the people diagnosed with HIV/AIDS in the United States were among African Americans, who represent about 13 percent of the population.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080609/AQM020-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20080609/AQM020-b)

When Lee and his agency, Spike DDB, were approached to create and to direct the two 30-second public service announcements, he immediately agreed because of his passion for the cause, his support of the "I Stand with Magic" program and his longstanding friendship with the Johnsons.

"We need real outcomes, not just outputs. I encourage leaders in the Black community to take action, get talking and take a stand in their neighborhoods," said Lee. "This PSA was developed to educate people about this disease. This campaign keeps pounding the message home
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SOURCE Abbott
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