NovoLogix Launches First Annual Symposium for Healthcare Thoug...( MINNEAPOLIS Oct. 29 /- NovoLogix(...),Health

MINNEAPOLIS, Oct. 29 /PRNewswire/ -- NovoLogix(SM) has announced the launch of an ongoing series of symposia that will explore creative, forward-thinking ideas and strategies for managing the changing healthcare landscape. The first in this series, entitled Innovations in Healthcare Technology: Managing Medical Pharmacy, will convene Wednesday evening, October 29, at the recently opened W Minneapolis -- The Foshay and run through Thursday, October 30, 2008.

This invitation-only event will bring together leading thinkers, policy makers, and industry experts -- representing state-funded programs, global employers, pharmacy benefit management companies, national health plans, and academia. Noted panelists and attendees will address critical challenges and viable solutions affecting the medical pharmacy space, a growing and ever-more influential segment of the American consumer's healthcare spend, in sessions that include:

Brand the Clinical Landscape will explore the medical pharmacy space, define the terrain, discuss key trends, and investigate the tools needed to manage expenses for health plans, providers, and consumers alike

Model a Benefits Approach will survey the options from the payers' perspective: Medical benefit vs. carve out? Specialty pharmacy or PBM? What are plan sponsors thinking?

Explore Policy Directions will look to legislative and federal-level initiatives, including mandates from the Centers for Medicare and Medicaid Services (CMS), innovations in e-prescribing, electronic health records, and pharmacoeconomic measurements

"NovoLogix is proud to be sponsoring this one-of-a-kind event and providing an opportunity for some of the very best minds in the field to come together to discuss and strategize solutions to healthcare's most formidable challenges," NovoLogix CEO David J. McLean said. "With medical benefit spend already at $36 billion and growing 10-20% per year, we are at a critical juncture. With this s
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