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Novo Nordisk Launches Twitter Page with Race Car Driver Charlie Kimball
Date:7/1/2009

Novo Nordisk, a global healthcare company, announced the official launch of its "Race with Insulin" Twitter page. The effort is the latest development in the company's 2009 partnership with Firestone Indy Lights™ race car driver Charlie Kimball, who demonstrates that with proper management, diabetes does not have to be a roadblock.

Princeton, NJ (PRWEB) July 1, 2009 -- Novo Nordisk, a global healthcare company, announced the official launch of its "Race with Insulin" Twitter page. The effort is the latest development in the company's 2009 partnership with Firestone Indy Lights™ race car driver Charlie Kimball, who demonstrates that with proper management, diabetes does not have to be a roadblock.

As he travels to events across the country, the first American open-wheeled racing driver with diabetes will provide updates called "tweets" directly from his computer or mobile phone about his race progress and diabetes management, representing a different direction in sharing real patient experiences. Fans can read live tweets and subscribe to receive them by visiting www.twitter.com/racewithinsulin.

"'Race with Insulin' provides me the opportunity to regularly reach out to my fans with real-time updates about life as a race car driver with diabetes," said Kimball. "When I am not traveling at speeds of 160 miles per hour, I hope to reach as many people living with diabetes as possible with my own story and inspire them to take an active role in managing their health."

Kimball also has a personal blog, YouTube Channel, fan club on Facebook, racing Website and second Twitter account, where he also discusses his life as a racecar driver and type 1 diabetes. These sites are not affiliated with Novo Nordi
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