"A clear comprehension about the dynamics in various regions is important to predict demand and alter business strategies accordingly," explains Paul. "Predicting and meeting demand is one of the most challenging factors in the vaccines industry. Efficiency in manufacturing and distribution has to be achieved in order to offset limited production capacities and low profit margins."
Keeping abreast of epidemiological trends and government policies, coupled with efforts to boost physician and public awareness, will be crucial. In the context of R&D, the identification of the disease areas to be targeted, through a vaccine or a combination, is important because market penetration and revenue generation are largely dependent upon these factors in various regions.
"Vaccine manufacturers should be able to identify key market dynamics, promote efficiency of operation and support public perception while adapting and implementing lean principles and innovative marketing strategies," advises Paul. "Streamlining investments into R&D of adjuvant technologies, therapeutic and DNA vaccines could enable realisation of significant potential in these areas."
If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the European vaccines market, then send an e-mail to Katja Feick, Corporate Communications, at katja.feick@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.
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