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Novasys Medical's Debra Reisenthel Named ABL's 2010 “Leadership in Innovation” Awardee
Date:3/2/2010

Debra Reisenthel, President and CEO of Novasys Medical Inc., will receive the Adaptive Business Leaders Organization (ABL)’s 2010 “Leadership in Innovation” Award and make the Keynote presentation at ABL's 12th Annual Innovations in HealthcareSM Awards Event, on April 28, in Newport Beach, California.

Santa Ana, CA (PRWEB) March 2, 2010 -- Debra Reisenthel, President and CEO of Novasys Medical Inc., will receive the Adaptive Business Leaders Organization (ABL)’s 2010 “Leadership in Innovation” Award and make the Keynote presentation at ABL's 12th Annual Innovations in HealthcareSM Awards Event, on April 28, in Newport Beach, California.

Debra Reisenthel has led Novasys Medical, a women’s health company, since its inception, in 2001. Along the way, she has raised $90 million in venture capital to see the company’s flagship product, the Renessa® System, through product development, animal studies, human clinical trials, FDA approval, market acceptance, and widespread reimbursement. In a market with huge challenges, few visionaries remain a company’s chief executive throughout the entire progression, from idea to commercialization.

Renessa was named the 2009 Most Promising New Product, selected by industry CEOs, at the Phoenix Medical Device and Diagnostic Conference. Also since 2009, Renessa has received several positive insurance coverage decisions, including approvals for nationwide coverage from Aetna, a positive Blue Shield of California Technology Assessment (CTA
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