Navigation Links
Novartis and Sony Pictures Television International's Latin American Advertising Sales Group Launch Partnership to Create Multi-Media Platform for Breast Cancer Awareness, Detection, and Treatment in Latin America
Date:2/27/2008

MIAMI, Feb. 27 /PRNewswire/ -- Novartis and Sony Pictures Television International's (SPTI) Latin American advertising sales group today launched "SER," a breast cancer prevention and early detection campaign in support of Latin American women. The groundbreaking campaign combines Novartis' resources and expertise in oncology and SPTI's powerful media reach to assist Latin America women in their fight against breast cancer. The campaign is called "SER," which means "to be" in Spanish, to signify the strength required to "just be" by those going through breast cancer and the support they receive from loved ones, whether it's to be strong, to be sad, to be hopeful, or to just be comfortable in their own skin as they go through treatment.

Breast cancer is the most common cause of cancer-related death for women worldwide and is the leading cause of death for women in South America. Recognizing that the challenge of breast cancer is beyond the capacity of any one partner or sector to address, "SER" is a groundbreaking campaign to build an online community where women can access a wide spectrum of expertise and resources they need to understand, detect, and treat breast cancer, and to promote it via the cable television channels for which SPTI handles the advertising sales in Latin America, including Sony Entertainment Television (SET), E!, A&E, AXN, Casa Club TV, MGM and The History Channel.

"Novartis is proud to join this partnership as the philosophy of the 'SER' campaign is consistent with our belief that the greatest improvements in health are achieved when companies operate in concert with other interested parties such as governments, charities, and the medical community," said Dr. Luis Villalba, president of Novartis Latin America.

"By combining science, patient services, and the media in the 'SER' campaign Sony Pictures Television International and its other partners are creating a powerful new model for corporate social responsibility
'/>"/>

SOURCE Sony Pictures Television International
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3 4

Related medicine news :

1. Watson and Novartis Settle Lawsuit Over Exelon(R) Patent Litigation
2. Novartis Vaccines to Host Holiday Vaccination Clinic, Making Influenza Vaccination Convenient for Shoppers
3. Novartis Vaccines Partners With RediClinic for Holiday Vaccination Clinic, Making Influenza Vaccination Convenient for Shoppers
4. Colorado Influenza and Pneumococcal Alert Coalition (CIPAC) Partners with Novartis Vaccines for Holiday Vaccination Clinic, Making Influenza Vaccination Convenient for Shoppers
5. Novartis Vaccines Launches National Gift-Giving Program to Help Protect Loved Ones by Reserving an Influenza Vaccination
6. Interactive Patient Television Drives Patient Satisfaction, LodgeNet Healthcare Study Shows
7. Lifetime Television Launches Third Annual Dont Skip a Beat Multi-Platform Heart Health Awareness Initiative
8. Sharing Miracles Television Program to Feature North Carolina State Womens Basketball Coach Kay Yow
9. Emmy(R)- and Golden Globe(R)-Nominated Actress Marcia Cross and Lifetime Television Deliver 20 Million Online Petition Signatures to Capitol Hill to Urge Congress to Stop Drive-Through Mastectomies
10. Technique enhances digital television viewing for visually-impaired
11. Sharing Miracles Television Program Extends Reach Across America: First Episode Features Former White House Press Secretary Tony Snow
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/29/2014)... Healthcare staffing agency Medical Solutions is ... Scholarship Competition winners:, ,     Alonso B., ...     Racheal D., Freshman, Cerritos College in Norwalk, CA ... in Houston, TX , Each year, ... the Nurses of Tomorrow Scholarship competition as a ...
(Date:7/29/2014)... 1WorldSync announces B. Braun Melsungen ... will utilize the Global Data Synchronization Network™ (GDSN®) ... share product information with the U.S. Food and ... their global supply chain. Holger Clobes, Head of ... "B. Braun serves customers in 61 countries, among ...
(Date:7/29/2014)... Mach7 Technologies, an award-winning provider of ... of an enhanced version of its Physician & ... & Patient Portal enables direct communication and collaboration ... a comprehensive view of their care history, including ... care records and intelligently delivers access to records ...
(Date:7/29/2014)... 2014 The Affordable Care Act has ... all hospitals. Studies show that over 400 hospitals probably ... low cost tool that great hospitals use to survive ... 25%. , Their secret? Debriefing - the simple process ... end of an operational event. Debriefing is a standard ...
(Date:7/29/2014)... July 29, 2014 TMG Health, ... solutions for health plans in the Medicare Advantage, ... markets recently held its annual Client Forum at ... the conference theme, “Partners in Excellence: Navigating the ... and operations leaders from TMG Health’s Client base ...
Breaking Medicine News(10 mins):Health News:Medical Solutions Announces Nurses of Tomorrow Scholarship Winners 2Health News:B. Braun Selects 1WorldSync Unique Device Identification and Product Information Solution 2Health News:B. Braun Selects 1WorldSync Unique Device Identification and Product Information Solution 3Health News:Mach7 Technologies’ Physician & Patient Portal Consolidates Patient Care Records across the Enterprise and Simplifies Image Sharing and Communication 2Health News:Mach7 Technologies’ Physician & Patient Portal Consolidates Patient Care Records across the Enterprise and Simplifies Image Sharing and Communication 3Health News:One Brilliant Economic Survival Tool You Can Steal from the World's Best Hospitals 2Health News:One Brilliant Economic Survival Tool You Can Steal from the World's Best Hospitals 3Health News:TMG Health Client Forum Explores Strategies for Success in the Post-Reform Market 2Health News:TMG Health Client Forum Explores Strategies for Success in the Post-Reform Market 3
... DALLAS, Oct. 27 , Robert A. Douglas, ... (RJR) , RJR Focus: SHC Career Division national sales ... over 20 years of previous sales management experience and over ... with SHC he has been fundamental in the development and ...
... ... Campus Compact and First Lady Michelle Obama for its commitment to public service and civic ... North Brunswick, NJ ... recognized at a gala luncheon hosted by the Florida Campus Compact and First Lady Michelle ...
... Calif., Oct. 27 Hauling multiple weapons into hunting grounds or ... those sportsmen who like to mix and match rifles and handguns. ... damage or lose prized possessions while in the hunt for big ... the new GunCruzer 2N2 Universal GunPod Case and wheel it to ...
... phones as far as possible from body, research suggests , MONDAY, ... hip may reduce bone density in an area of the pelvis ... researchers used dual X-ray absorptiometry to measure bone density at the ... carried their cell phones on their belts. The men carried their ...
... Ontario, Oct. 26 CardioGenics Holdings Inc. (OTC Bulletin Board: ... ticker symbol change for the Company on the OTCBB will ... 27, 2009. The new ticker symbol for "CardioGenics Holdings ... addition to the name and ticker symbol change that is ...
... Oct. 26 A free 40-minute webinar, ... , is being sponsored by Compirion Healthcare Solutions, ... Wisconsin. The webinar is premiering Wednesday, November 18th at ... http://www.compirion.com/webinars/seminar_healthcare_reform.cfm . This important webinar will ...
Cached Medicine News:Health News:Senior Healthcare Consultants and RJR Insurance Services, Inc. Announce 4th Quarter 2009 and 1st Quarter 2010 Sales Management Promotions 2Health News:Senior Healthcare Consultants and RJR Insurance Services, Inc. Announce 4th Quarter 2009 and 1st Quarter 2010 Sales Management Promotions 3Health News:Senior Healthcare Consultants and RJR Insurance Services, Inc. Announce 4th Quarter 2009 and 1st Quarter 2010 Sales Management Promotions 4Health News:Ross University School of Medicine Recognized for Commitment to Public Service and Civic Leadership 2Health News:CaseCruzer -- New GunCruzer 2N2Universal GunPod Case Makes Rifles and Handguns Travel Companions 2Health News:Cell Phone May Reduce Bone Density in Hips 2Health News:Free Webinar for CEOs on Preparing Your Hospital for Healthcare Reform 2Health News:Free Webinar for CEOs on Preparing Your Hospital for Healthcare Reform 3
(Date:7/29/2014)... , July 29, 2014  The BioFusionary ... on developing a proprietary electromagnetic induction platform with ... into an agreement under which TBC will merge ... Limited (COT) in an all-stock transaction. ... initially trade on the Australian Stock Exchange under ...
(Date:7/29/2014)... July 29, 2014 , ... clinical development program has commenced , TPM®/Oxycodone ... during Q4 2014 , TPM®/Oxymorphone Phase ... in 1H 2015 Australian drug delivery company, ... opioid transdermal patch programs after its recent announcement of a $19.2 ...
(Date:7/28/2014)... SAN FRANCISCO , July 28, 2014 /PRNewswire/ ... that it has received the Get With The ... quality improvement measures outlined by the American Heart ... patients. Stroke is the number four cause of ... in the United States , ...
Breaking Medicine Technology:The BioFusionary Corporation, Inc. Announces Intent To Complete Reverse Takeover Of Australia-Based Continuation Investments Limited 2The BioFusionary Corporation, Inc. Announces Intent To Complete Reverse Takeover Of Australia-Based Continuation Investments Limited 3Phosphagenics Provides Update on Opioid Patch Program 2Phosphagenics Provides Update on Opioid Patch Program 3Phosphagenics Provides Update on Opioid Patch Program 4Phosphagenics Provides Update on Opioid Patch Program 5Phosphagenics Provides Update on Opioid Patch Program 6Dignity Health St. Mary's Medical Center Honored with Quality Achievement Award for Stroke Care 2Dignity Health St. Mary's Medical Center Honored with Quality Achievement Award for Stroke Care 3
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
Medicine Products: