Novartis, Pfizer and Merck Take the Lead on Strong Relationships with Physicians, as Doctors Demand an Expanding Set o... (ernet near the bottom of the attributeli...)

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Novartis, Pfizer and Merck Take the Lead on Strong Relationships with Physicians, as Doctors Demand an Expanding Set of Services

Date:6/17/2008

ernet near the bottom of the attribute list in terms of importance. With the exception of Spain and Italy, many European physicians also are not yet rating the Internet as a highly valued resource.

More than 1,500 PCPs Share Insights into the Service Experience

TNS Healthcare's findings are based on a new Internet survey with 1,500 primary care physicians from TNS's J Street Internet Panel in the US, UK, France, Germany, Italy and Spain. The survey explores the sales and service experiences physicians value most, as well as how they would rate 15 companies on delivering those preferred experiences. Rep relationship scores are developed from TNS's TRI*M Index, a unique measure of relationship strength between companies and their stakeholders.

About TNS Healthcare ...

TNS Healthcare provides market research consulting to the worldwide pharmaceutical, biotech and medical device industries, as well as health-focused ad agencies, media and analysts. It offers globally consistent solutions and custom advisory services to support product introductions; brand, treatment and sales performance optimization; and physician and DTC promotional assessment.

Informing decisions across the life cycle, TNS Healthcare offers action-ready insights for pre-launch landscaping, market and opportunity assessment, segmentation, positioning, message and campaign creation, pricing, forecasting, attitude and awareness measurement and post-launch tracking. It delivers information across stakeholders -- including physicians, patients and consumers -- to help companies anticipate and impact customers' behaviors. TNS Healthcare provides both qualitative and quantitative offerings, using traditional and on-line methodologies, combining worldwide reach with local expertise.

About TNS ...

TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and ins
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Novartis, Pfizer and Merck Take the Lead on Strong Relationships with Physicians, as Doctors Demand an Expanding Set o...(ernet near the bottom of the attributeli...),Health