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Northern California Cancer Center Changes Name to Cancer Prevention Institute of California
Date:2/17/2010

New Name Highlights Mission: To Prevent Cancer and to Reduce Its Burden Where It Cannot Yet Be Prevented

FREMONT, Calif., Feb. 17 /PRNewswire-USNewswire/ -- As the only organization in the country dedicated solely to cancer prevention research, the Northern California Cancer Center has changed its name to the Cancer Prevention Institute of California (CPIC).  The new name immediately communicates the organization's critical mission to prevent cancer and reflects its service to the entire state of California.

"We are proud to reintroduce ourselves to the public and our constituents as the Cancer Prevention Institute of California," said Samuel Bronfman II, Chairman of the Board of Trustees at CPIC. "Our new name provides an instant and powerful message about our critical work in cancer prevention, conveys our purpose clearly, and more accurately portrays our area of expertise."

The 35-year-old non-profit tracks patterns of cancer throughout the entire population and identifies those who are at risk for developing cancer. CPIC research scientists investigate the causes of cancers in large populations to provide information essential for knowing how to prevent cancers and for developing prevention-focused interventions. CPIC also is a partner in Stanford University's National Cancer Institute-designated Cancer Center, contributing cancer prevention research and outreach in the service of public health to this program.

"Current statistics indicate that the people in this country have a one-in-two chance of developing cancer in their lifetimes – that's half of the population," said CPIC's Chief Executive Officer, Sally Glaser
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SOURCE Cancer Prevention Institute of California
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