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North South Divide Exists in UK Digestive Health
Date:5/28/2008

three times a week by 25% of British women - highest in the West Midlands (31%).

Interestingly, in the areas where women reported the lowest levels of feeling bloated, the highest consumption of probiotic yogurt was reported. Probiotic yogurt consumption was also found to be highest in UK women aged 55 - 64, the age group least likely to report feeling bloated. Highest yogurt consumption was evident in the South West, Greater London and the East of England - all areas which correlate to comparatively lower bloated feelings.

Fiona Hunter, independent nutritionist, said: "Digestive health is an excellent indicator of our overall health. Discomfort isn't just something women get from time to time and it really isn't something that should be ignored. If you do experience it, first check your diet - eat lots of fruit and veg and try a probiotic yogurt that has scientifically proven benefits. Also, try to eat more slowly, make sure you drink plenty of fluids and try and do regular exercise. If things don't improve, talk to your local practice nurse or GP."

Worryingly, the survey also showed that a fifth of British women are skipping breakfast, the most important meal for jumpstarting the day's digestive process. Within the 16-24 year category, this figure increases to an incredible third of young women.

Daily probiotics can play a major role in supporting digestive health. Activia contains the unique culture Bifidus Actiregularis(TM), which increases your good bacteria. It helps regulate support your digestive system by improving slower digestive transit when at least one pot is eaten everyday for two weeks as part of a healthy balanced diet and lifestyle. 82% of people with self-reported digestive discomfort said they felt better or much better after having one pot of Activia for two weeks* and 87% reported feeling less bloated.**

For more information, please visit http://www.
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SOURCE Danone
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