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North South Divide Exists in UK Digestive Health
Date:5/28/2008

LONDON, May 29 /PRNewswire/ -- More northern women feel bloating and gurgling than their southern counterparts with up to 70% of them likely to experience it at any one time, according to a TNS survey commissioned by Danone(1).

Women from the West Midlands and Yorkshire and Humberside fared the worst (71%), with Greater London and the South West experiencing the least amount of bloated feelings. And 61% of British women experience feeling bloated, with 85% believing they have a healthy digestive system.

Two thirds of women haven't consulted a doctor or nurse about these feelings - younger women especially, aged 16 - 34, generally do not do anything about these feelings of digestive discomfort.

Today, on World Digestive Health Day, the World Gastroenterology Organisation Foundation(2) and Danone have joined forces to call for improved education in digestive health in the UK.

According to Professor Eamonn Quigley, President, World Gastroenterology Organisation, "This year, we celebrate our 50th anniversary and have chosen to highlight the crucial topic of nutrition and digestive health. Digestive disorders affect a significant percent of the population and can lead to serious conditions such as colon cancer. We believe that nutrition is integral to digestive health - and overall health - and within nutrition, proven probiotics can play a major role in improving digestive health."

44% of British women who experience digestive discomfort say it makes them feel uncomfortable in their clothes or skin; 23% feel bad tempered and 1 in 5 feel less confident. This is a true reflection that British women could take better care of their digestive health, something that can be improved with very easy steps.

Not surprisingly, the survey's findings also showed that in the areas where most women reported feeling digestive discomfort, they also reported eating more fried and fatty foods. Fried/fatty foods were consumed at least two to
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SOURCE Danone
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