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North Castle Partners Names Dennis Lee of Octane Fitness CEO of the Year
Date:5/22/2008

ard, and join the roster of other accomplished North Castle CEOs, including Monty Sharma, CEO of Atkins Nutritionals and former CEO of Naked Juice and EAS, as well as Gil Pritchard, North Castle's newest advisor and former CEO of Avalon Natural Products."

About Octane Fitness

Fueled by a relentless passion to offer the best elliptical machines, Octane Fitness is committed exclusively to delivering breakthrough, performance cross training-unlike any other fitness equipment manufacturer today. Low-impact cardiovascular equipment is the sole focus of Octane Fitness' extensive research, development, testing and manufacturing-all ultimately to benefit exercisers with superior quality products; innovative, effective workouts and unparalleled personalized service. Octane has earned numerous "Best Buy" designations from various leading consumer publications, Health magazine's "Best of Fitness" award, the #1 elliptical brand according to retailers in an annual SNEWS/GearTrends industry survey, and the Ernst & Young "2007 Entrepreneur of the Year Award" in Consumer Products. Octane Fitness was founded in 2001 by fitness equipment industry veterans Dennis Lee and Tim Porth. For more information, visit http://www.octanefitness.com.

About North Castle Partners

North Castle Partners is a leading private equity firm focused exclusively on investments in consumer-driven product and service businesses that benefit from "Healthy Living and Aging" trends. North Castle is a hands-on, value- added investor in high-growth, middle market companies in the (i) aesthetics and personal care, (ii) consumer health, (iii) fitness and recreation, (iv) home and leisure and (v) nutrition industries.

North Castle's current portfolio includes such well-known brands as Atkins Nutritionals, gloProfessional, Red Door Spas, Enzymatic Therapy, Performance Bicycle, Cascade Helmets, World Health Club and Octane Fitne
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SOURCE North Castle Partners
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