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North Carolina Coalition on Donation Selects Corder Philips for Newest Campaign
Date:12/11/2007

CHARLOTTE, N.C., Dec. 11 /PRNewswire/ -- Recent developments regarding North Carolina's organ and tissue donation protocol have prompted the North Carolina Coalition on Donation to hire Corder Philips to aid in the campaign to increase organ and tissue donors.

These developments include a grant received from the License to Give Trust Fund Commission, enabling the Coalition to update their online registry and increase outreach efforts by allowing potential donors to register online. Additionally, new legislation has changed the existing North Carolina Registry of donors from one of intent to legal consent. Previous to the passing of this law, a donor's wishes could be overturned by the family.

Corder Philips will employ its full range of services in order to promote the new online registry and ultimately increase the number of donors in the state by prompting the public to act immediately upon donation messages. The success of the campaign will be tracked and measured through the number of people who register online.

"We chose Corder Philips because of their reputation and background, but also for their proven success in strategic planning, creative advertising, minority outreach skills and media relations," said Deborah Gibbs, public relations manager for LifeShare of the Carolinas. "There is a great need for tissue and organ donation and we have full confidence in the firm's abilities to effectively deliver this message as well as demonstrate results through their tactics."

Increasing the number of organ and tissue donors in North Carolina is a crucial effort. Despite recent gains, North Carolina, as well as many other states, still remains dangerously low in the number of registered organ and tissue donors. As of May 2007, there were 2,974 citizens in the state waiting for an organ transplant, compared to only 116 registered donors.

About The North Carolina Coalition on Donation

This non-profit group is comprised of individuals and organizations who work as a statewide educational group promoting organ, eye and tissue donation. Their work includes school education, Division of Motor Vehicles outreach, and donor registry supervision. Their efforts serve the 3,000 people in North Carolina who are awaiting life-saving organ donations. For more information, please visit http://www.donatelifenc.org/ .

About Corder Philips

Based in Charlotte, Corder Philips (http://www.corderphilips.com) offers a broad range of marketing communication services including strategic planning, advertising design, public relations, new media services, interactive web design and media planning and buying. Since 1983, the firm has helped clients throughout the Southeast attain business goals and convey their brand stories through targeted communications solutions.


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