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North America Primed for Pet Insurance Market Expansion and Expecting $1.1 Billion by 2012
Date:4/10/2008

NEW YORK, April 10 /PRNewswire/ -- A new report from Packaged Facts, Pet Insurance in North America, expects North Americans will take an increasingly strong interest in pet insurance during the next five years, placing sales as high as $1.1 billion in 2012. This forecast is consistent with soaring revenues in the overall pet market due to affluent households and their willingness to spend more on the health and wellness of their beloved furry family members. A conservative estimate indicates revenues of pet insurance were at $248 million in 2007, up 21% from $205 million in 2006.

North America is primed for expansion in the pet insurance market. For the first time insurance plans are being sold under nationally known pet care brands, including PurinaCare and the American Kennel Club. Helping to drive further interest and awareness, companies are targeting consumers through new distribution channels, such as, direct-to-consumer, veterinarian offices, pet care service providers, supermarkets and insurance agencies.

"Many new companies have entered the market over the past three years and it's a sure bet that more well-funded companies will jump on-board in the coming year. Each company has its own version of pet insurance products, ranging from highly customizable plans to greatly simplified ones for a mass market," notes Tatjana Meerman, Publisher of Packaged Facts. "In the pet insurance spotlight are pet market companies and brands-including PurinaCare, AKC, ASPCA -- as well as dedicated pet insurance underwriters such as American Pet Insurance Company and SecuriCan, and following in the footsteps of providing consumer finance services, Kroger."

Pet Insurance in North America, 3rd Edition evaluates new companies entering the arena, charts historical sales and projections through 2012, takes a close-up look at established players as well as entrepreneurial upstarts and notes the consumer trends behind the numbers. For further information
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SOURCE Packaged Facts
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