(PRWEB) August 05, 2014
The North America Energy Drink Market report defines and segments the Energy Drink market in North America with analysis and forecast of revenue. The Energy Drink Market in North America is estimated to grow from around $11,446.4 million in 2012 to $15,183 million by 2018, at a CAGR of 4.8%, for the given period.
Browse through the TOC of the North America Energy Drink market report, to get an idea of the in-depth analysis provided. This also provides a glimpse of the segmentation in the North America Energy Drink market, and is supported by various tables and figures.
In North America previously only athletes were the targeted consumers. But with the growing health awareness the Energy drink manufacturers started targeting the teenagers and young adults. The shift of target customers from athletes to the people belonging to different age groups has resulted into an increase in the demand for Energy drink market. In addition, the energy drink manufacturers are emphasizing on launching new products in order to increase the market share.
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North America lies as one of the major market, wherein the U.S. holds a maximum share in the Energy Drink Market. U.S. is the biggest market in North America, and as of 2013, contributed a major share of around 67% in the Energy Drink market. In North American Energy Drink market there are five major players: Red bull trading (U.S.), Hansens natural corporation (U.S.), Rockstar Inc. (U.S.), Coca Cola (U.S.), PepsiCo (U.S.), and Others. Red bull trading is the major player with a share of 34.20% followed by Hansens natural corporation with a share of 31.60%.
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The Energy Drink Market is segmented and projected on the basis of distribution channels which are further segmented as Off Premise and On Premise. The market is further segmented and forecasted on the basis of major countries, such as the U.S, Canada and Mexico.
This report also comprises of market share, supply chain and value chain analyses, and market metrics such as drivers and restraints. In addition, it also presents a country-level competitive landscape and company profiles of key players such as Red bull trading (U.S.), Hansens natural corporation (U.S.), Rockstar Inc. (U.S.), Coca Cola (U.S.), PepsiCo (U.S.) and others.
Europe Energy Drinks Market
Market Trends Analysis of health conscious consumers that are aware of their sugar intake level, which has a strong impact on the European sports and energy drinks market.Detail classification of sports and energy drinks products according to the needs of athletes such as muscle building and boosting workouts.Regulatory Frameworks.
To study the guidelines developed by international non-governmental organizations for the non-alcoholic beverages industry.Detail analysis of the European Union regarding use of caffeine as a major component in energy drinks.End Use Application Analysis. Detail study of the launch of new energy drink product which is country specific in the European region. Detailed analysis of beverages that contain stimulatory herb guarana and the amino acid taurine used to improve athletic performance.
Asia-Pacific Energy Drinks Market
To study the guidelines developed by international non-governmental organizations for the non-alcoholic beverages industry. Detailed analysis of the federal regulations regarding use of caffeine as a major component in energy drinks.End Use Application Analysis. Detailed study of the launch of new energy drink product which is specific to countries in the Asia-Pacific region. Detailed analysis of beverages that contain stimulatory herb guarana and the amino acid taurine which is used to improve athletic performance.
Location Analysis of marketing efforts of major products like Red Bull to increase their demand. Locations with good connectivity, along with low investment costs can be discovered.Various raw material sourcing locations can be studied and a comparative analysis of low cost raw material sourcing locations can be provided.
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