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Nordic Naturals® Kicks Off “Back to School Essentials” Campaign Supports Save the Children’s U.S. Literacy Program
Date:7/10/2013

Watsonville, CA (PRWEB) July 10, 2013

Nordic Naturals®, the leading manufacturer of omega-3 supplements for kids and adults, announces its Back to School Essentials product promotion, which supports the U.S. Literacy Program for the non-profit Save the Children, the leading independent organization for children, working in more than 120 countries and the United States. From July 1 through September 30, $1 will be donated for every bottle sold at retail stores of the following products: Baby’s DHA, Children’s DHA™, Omega-3.6.9. Junior™, Ultimate Omega Junior®, and Nordic Berries™.

Save the Children’s U.S. Literacy Program provides children with the opportunity to increase their reading achievement by supplying the tools they need to further develop reading skills (leveled books, daily read-alouds, fluency-building activities, emergent reader activities, learning materials, literacy games, computers, and tutorials) and the guidance and support they need to grow as readers. With only about one-third of American fourth-graders proficient in reading, the objective of the program is to improve the reading skills of participating children and, specifically, to increase the percentage of participants who read at or above grade level. Save the Children currently operates the literacy program in 180 partner schools in 14 states and the District of Columbia. To learn more, see http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.8193013/k.D354/Literacy.htm.

According to Kathy Spangler, Save the Children’s Vice President of U.S. Programs: “When children get the extra help they need to become strong readers in the early grades, they’re destined for greater success in school and life. It’s amazing what impact such investments can make.”

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