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Nonprofit health organizations increase health literacy through social media
Date:5/4/2011

alth groups do a great job of this, which helps them communicate their health messages and, ultimately, to increase health literacy in the community."

Park also found that about 30 percent of health "tweets" were actually re-published or "re-tweeted" by readers who found the information useful or interesting. These retweets result in an even larger audience for the health messages. Park says that this shows how dynamic and multidirectional communication on social networking sites such as Twitter hold great potential for health-related organizations to increase the awareness of health literacy, share resources, and foster public discussion. Park hopes future research will shed even more insight into how health organizations can effectively communicate their messages.

"There is a need for understanding how to use social networking sites as a cost-effective communication tool to deliver important health information and increase health literacy," Park said. "With an understanding of users of social networking sites and potential supporters for health organizations, this line of research may also help those organizations design health messages tailored to target audiences, as well as develop communication strategies for a general audience."


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Contact: Nathan Hurst
hurstn@missouri.edu
573-882-6217
University of Missouri-Columbia
Source:Eurekalert

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