Navigation Links
Nonprofit health organizations increase health literacy through social media
Date:5/4/2011

COLUMBIA, Mo. As the presence of social media continues to increase as a form of communication, health organizations are searching for the most effective ways to use the online tools to pass important information to the public. Now, researchers at the University of Missouri have found that nonprofit organizations and community groups appear to be more actively engaged in posting health information and interacting with the public on Twitter than other types of health-related organizations, such as health business corporations, educational institutions and government agencies.

"Twitter may be more appealing to nonprofit organizations because it creates a barrier-free environment that allows these organizations to share important information through real-time exchanges without significant efforts," said Hyojung Park, a doctoral candidate at the Missouri School of Journalism. "Unlike business organizations such as pharmaceutical companies, nonprofit health organizations and advocacy groups may suffer from lack of funding, staff, and other resources in developing and implementing communication strategies for health intervention and promotion programs. Thus, it is likely that nonprofit organizations and support groups recognize the rapid growth of Twitter and its value as an inexpensive but highly effective communication tool."

In her study, Park explored how health-related organizations use Twitter, which is a popular social media outlet, to promote health literacy in society and to raise awareness of their brands and manage their images. The study included a content analysis of 571 tweets from health-related organizations. Park found that nonprofit health groups do an effective job of incorporating interactive elements into their communication planning.

"Recent studies have shown that most social media users want organizations to be actively involved in social media and to communicate and engage the users directly," Park said. "Nonprofit health groups do a great job of this, which helps them communicate their health messages and, ultimately, to increase health literacy in the community."

Park also found that about 30 percent of health "tweets" were actually re-published or "re-tweeted" by readers who found the information useful or interesting. These retweets result in an even larger audience for the health messages. Park says that this shows how dynamic and multidirectional communication on social networking sites such as Twitter hold great potential for health-related organizations to increase the awareness of health literacy, share resources, and foster public discussion. Park hopes future research will shed even more insight into how health organizations can effectively communicate their messages.

"There is a need for understanding how to use social networking sites as a cost-effective communication tool to deliver important health information and increase health literacy," Park said. "With an understanding of users of social networking sites and potential supporters for health organizations, this line of research may also help those organizations design health messages tailored to target audiences, as well as develop communication strategies for a general audience."


'/>"/>

Contact: Nathan Hurst
hurstn@missouri.edu
573-882-6217
University of Missouri-Columbia
Source:Eurekalert

Related medicine news :

1. US must strengthen efforts to restrict chemicals that threaten health, say researchers
2. Family Meals Keep Kids Slimmer, Healthier, Study Finds
3. Breast-feeding May Influence Long-Term Health: Study
4. eHealthObjects chooses Elsevier/Gold Standard drug database
5. It costs too much to be healthy
6. Most Cancer Survivors Would Sacrifice Healthy Breast Again: Study
7. National thought leaders in mental health and health-care delivery gather for Seattle summit
8. Unintentional child injuries, deaths can be prevented, public health researchers say
9. Measles outbreak underscores need for continued vigilance in health care settings
10. Study: Cotton swabs prove problematic for ear health
11. New frontiers in diabetes: The oral health connection
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... People across ... in Genome magazine’s Code Talker Award, an essay contest in which patients and their ... award to be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual ...
(Date:6/24/2016)... NY (PRWEB) , ... June 24, 2016 , ... ... Haute Living, is proud to recognize Dr. Barry M. Weintraub as a prominent ... “the most beautiful women in the world, and the most handsome men, look ...
(Date:6/24/2016)... ... June 24, 2016 , ... Strategic Capital Partners, LLC ... by obtaining investment capital for emerging technology companies. SCP has delivered investment ... resulted in more than a million dollars of capital investment for five companies. ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Venture ... Golf Classic Tournament held on June 20th at the Woodmont Country Club at ... Luke’s Wings, an organization dedicated to helping service members that have been wounded in ...
(Date:6/24/2016)... ... June 24, 2016 , ... Advanced Plastic Surgery Institute ( ... as its official Medspa Sponsor. Dr. Josh Olson, a board-certified plastic surgeon, owns ... Dr. Olson says the decision to support the pageant in an official capacity ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 2016 The Academy of Managed Care Pharmacy ... that would allow biopharmaceutical companies to more easily share ... formulary and coverage decisions, a move that addresses the ... The recommendations address restrictions in the sharing ... drug label, a prohibition that hinders decision makers from ...
(Date:6/24/2016)... 2016 Research and Markets has announced ... Diagnostic Tests" report to their offering. ... The World Market for Companion Diagnostics covers ... Market analysis in the report includes the following: ... Diagnostic Kits) by Region (N. America, EU, ROW), 2015-2020 ...
(Date:6/24/2016)... , June 24, 2016 ... appointment of Dr. Edward Futcher to ... Director, effective June 23, 2016.Dr. Futcher was also ... and Governance Committees.  As a non-executive member of ... expertise and strategic counsel to VolitionRx in connection ...
Breaking Medicine Technology: