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Nonin Medical Selects nParallel to Design and Craft its New Tradeshow Exhibit

With 35 Domestic and International Shows Annually, Medical Device Manufacturer Counts on nParallel to Support its Tradeshow Success

Minneapolis (PRWEB) December 11, 2008 -- nParallel announced its selection by Nonin Medical, Inc. to design and craft its new tradeshow exhibit. Store fixtures, product displays, retail environments and tradeshow exhibits by nParallel convey brands and create user experiences to power up sales. Nonin Medical is a leading innovator of physiological monitoring solutions that meet the clinical and economic objectives of medical professionals.

"Of the three agencies we considered, nParallel was the one that truly listened to us, appreciated the direction of our global branding efforts, and understood what we were after in a new exhibit," said Nicole Althaus, director, corporate communications, Nonin Medical, Inc. "Their modular design, with its flexibility, was just what we wanted. We also decided that an exhibit house with international capabilities was essential, and nParallel is an international agency."

Nonin Medical decided to replace its five-year-old tradeshow properties because the company is focusing on a global branding campaign. In addition, Nonin is expanding its international show exposure, so working with separate agencies for domestic and international shows had become increasingly problematic.

Nonin Medical's new exhibit by nParallel will debut in a 20x20-foot configuration at the International Respiratory Congress, the annual convention of the American Association for Respiratory Care (AARC), December 13-15, 2008, Anaheim Convention Center, Anaheim, Calif. Nonin Medical will be located at booth #900.

About Nonin Medical Inc.

Minneapolis-based Nonin Medical, Inc. is a privately owned company specializing in the design and manufacture of physiological monitoring solutions. Nonin Medical distributes its branded products to health and medical professionals in more than 125 countries and has over 90 OEM partners worldwide. Nonin Medical's industry-leading capabilities in signal processing and sensor design, plus on-going integration of features not available in competitive products, are the foundation of its leadership in innovation. Additional information is available at

About nParallel

Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (, the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.


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