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Nonin Medical Selects nParallel to Design and Craft its New Tradeshow Exhibit
Date:12/11/2008

With 35 Domestic and International Shows Annually, Medical Device Manufacturer Counts on nParallel to Support its Tradeshow Success

Minneapolis (PRWEB) December 11, 2008 -- nParallel announced its selection by Nonin Medical, Inc. to design and craft its new tradeshow exhibit. Store fixtures, product displays, retail environments and tradeshow exhibits by nParallel convey brands and create user experiences to power up sales. Nonin Medical is a leading innovator of physiological monitoring solutions that meet the clinical and economic objectives of medical professionals.

"Of the three agencies we considered, nParallel was the one that truly listened to us, appreciated the direction of our global branding efforts, and understood what we were after in a new exhibit," said Nicole Althaus, director, corporate communications, Nonin Medical, Inc. "Their modular design, with its flexibility, was just what we wanted. We also decided that an exhibit house with international capabilities was essential, and nParallel is an international agency."

Nonin Medical decided to replace its five-year-old tradeshow properties because the company is focusing on a global branding campaign. In addition, Nonin is expanding its international show exposure, so working with separate agencies for domestic and international shows had become increasingly problematic.

Nonin Medical's new exhibit by nParallel will debut in a 20x20-foot configuration at the International Respiratory Congress, the annual convention of the American Association for Respiratory Care (AARC), December 13-15, 2008, Anaheim Convention Center, Anaheim, Calif. Nonin Medical will be located at booth #900.

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