Non-Profit Seeks Partners for Majo...( Homeless veterans agency is out to re...),Health

Homeless veterans agency is out to replace the undignified hospital Johnny

NORTHAMPTON, Mass., March 16 /PRNewswire-USNewswire/ -- Soldier On, a non-profit agency dedicated to helping homeless veterans of the United States armed services reclaim their lives with integrity, dignity and hope, is looking to restore some dignity to another, more widespread group: medical patients. The Northampton, Massachusetts-based Soldier On, which has created a national model for assisting homeless veterans, hopes to partner with a designer and manufacturer to create a new garment to replace the undignified, revealing and outdated hospital Johnny. The new garment, to be called the Rodney, will be marketed and sold to hospitals, clinics and medical practices by Soldier On, with proceeds going toward the agency's ongoing efforts to end veteran homelessness.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090316/DC84224)

Soldier On's move reflects an ongoing national trend in which non-profit organizations become involved in money-making ventures in order to raise funds to support their mission. It comes concurrently with the launch of a capital campaign through which Soldier On is seeking to raise funds for two first-of-their-kind limited equity housing projects that will allow formerly homeless veterans to own their homes for the first time. Sales of Rodneys ideally will support both the Veterans Village housing developments and the organization's ongoing efforts to help homeless veterans get the help and support they need in order to reclaim their lives and their place in society.

Soldier On has begun its push toward development of the Rodney with a print ad seeking a designer and manufacturer to partner with them on the project. The ad was created and placed with funding from Robinson Donovan P.C., a Springfield, Massachusetts la
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