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Nobel Biocare Unveils Results of the Largest U.S. Consumer Dental Survey
Date:2/26/2009

Survey of Nearly 55,000 Americans Reveals Almost 50 Percent have Missing Teeth and Few Understand the Health Consequences

Demonstrates the Relative Importance of a Healthy Smile vs. Other Physical Features

SAN DIEGO, Feb. 26 /PRNewswire/ -- Nobel Biocare today announced the results of the largest known consumer survey in dentistry at the 24th Annual Meeting of the Academy of Osseointegration. The survey, which evaluated the responses of nearly 55,000 consumers, provides new insight into the prevalence of missing teeth in America and the general lack of understanding about the health consequences of missing teeth. Importantly, the survey revealed the emphasis consumers place on their smile when considering their overall appearance.

The survey found that smile and appearance of teeth scored the highest (first and second, respectively) in terms of importance to personal appearance - exceeding hair, clothes, eyes, facial features and physique. In fact, nearly 90 percent of respondents ranked their smile as the most important attribute and almost 87 percent ranked the appearance of teeth as the second most important feature.

"As dentists we are very aware of the underlying health issues that can be associated with missing teeth. In this survey, we wanted to better understand how missing teeth affected patients on an emotional level and determine their awareness of the associated consequences," said Dr. Neil Park, vice president of professional relations, Nobel Biocare. "The results from this survey have provided us with a deeper understanding of the importance of a smile to people, and underscore the need for better consumer education highlighting the consequences of tooth loss and the available treatment options that can increase satisfaction."

The survey revealed that nearly 50 percent of adults are missing
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SOURCE Nobel Biocare USA, Inc.
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