No More Drama With TOMA LECHE(ology (CART) in Clovis won $1000 for tur...),Health

Date:6/29/2009

ology (CART) in Clovis won $1000 for turning in the best storyboard entitled "The Day." It's about a desperate boyfriend who realizes that it's his girlfriend's "time of the month." Knowing that a cold glass of milk will help him to avoid his girlfriend's wrath, he scrambles to greet her with a snack and the "wonder tonic" as she walks in the door.

"We are so ecstatic that we won," says CART student Sendy Garcia who along with Lyssette Trujillo submitted the entry. "When we learned about the contest, we decided to take on the project as a personal challenge. Winning the contest is icing on the cake!"

A study published in the American Journal of Obstetrics and Gynecology finds that the calcium in milk helps ease PMS symptoms. This spring, TOMA LECHE launched a 30-second Spanish-language spot entitled "Sad Princess," to highlight this milk benefit. It also launched the NO MORE DRAMA WITH TOMA LECHE contest to bring to life the PMS message in the commercials. Californians needed to submit a video Web Novela video no more than three minutes in length or a storyboard of no more than 15 illustrations no later than June 12, 2009.

The winning video Web Novela, Pasiones, Mentiras y Secretos (http://www.youtube.com/novelastomaleche), tells the story of a repeat cheater. Every ten years, the main character, Pancho discloses to his beloved Elizabeth that he has cheated on her: with her best friend in the 80s and her own sister in the 90s on his list of conquests. Like clock-work, every 10 years, this slick Valentino wanna-be reveals his affairs during Elizabeth's dreaded "time of the month." Already troubled by rampant mood swings, stomach bloating and piercing headaches, Elizabeth can't help but feel despondent and emotional. That is until she meets the "lechero" (milk man). He teaches Elizabeth about the power
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SOURCE The California Milk Processor Board Copyright©2009 PR Newswire. All rights reserved

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