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No More Drama With TOMA LECHE
Date:6/29/2009

L.A. Couple, Clovis Students Win Thousands of Dollars in Milk Contest

SAN CLEMENTE, Calif., June 29 /PRNewswire/ -- Women struggle month after month with Premenstrual Syndrome, a.k.a. man's worst nightmare. They are mothers, daughters, sisters and girlfriends, many of whom do not yet know that milk could be the answer to alleviating symptoms of drama-inducing PMS. In an effort to educate women on the PMS-fighting benefits of the "wonder tonic," the California Milk Processor Board (CMPB) - creator of GOT MILK? and TOMA LECHE (Drink Milk) - sponsored the NO MORE DRAMA WITH TOMA LECHE contest. Californians submitted a video Web Novela or storyboard illustrating how milk can save the day and even a few relationships. A Los Angeles area couple and Clovis high school students won a total of $3000 collectively for their creativity.

"Many women are unaware of the health benefits of drinking milk, particularly in fighting PMS," says Steve James, executive director of the CMPB. "By creating such a unique and quirky contest, we wanted to shed light on a serious topic that normally isn't discussed openly. Novelas are known for being high drama and having a Web Novela contest allows everyone to talk about what could be viewed as a sensitive topic in a lighthearted manner."

Los Angeles area wife and husband team, Ana Lilian Flores and Alan Huijsmans, in collaboration with friends Antonio Perez and Omar Villegas, won $2000 in the video Web Novela category with their overly dramatic soap opera entitled: Pasiones, Mentiras y Secretos (Passions, Lies and Secrets).

"We didn't want to be too serious," says Flores. "Our Web Novela has a happy ending. Milk comes to the rescue. It's so funny that it's ridiculous. My husband now gleefully offers me a glass of milk during that critical time every month."

Students from Center for Advanced Research and Techn
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SOURCE The California Milk Processor Board
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