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Nine of 10 Women Attempt Exercise Goals After Initial Failure, Survey Shows
Date:10/16/2007

se To Move program does just that. Specifically, the 12-week program offers many tools and techniques that can be tailored to the unique needs of every woman."

The survey also found that women who were successful believed their goal was very important, highly achievable and that they put forth a fair or great amount of effort. The most common choice over physical activity -- after spending time with family and at work -- is spending time on the Internet for personal reasons, according to the survey.

"We know that life is busy with countless demands. But we also know that just 30 minutes of exercise a day can help prevent heart disease in women, reduce stress and enhance energy," Mieres said. "It's time for women to realize that heart disease can happen to them, and to make a choice to be active."

With Choose To Move, women are asked a series of questions each week that help them identify their needs and challenges, as well as outline a step-by- step plan for achieving attainable goals. Choose To Move also encourages women to create a reward system so they remain motivated. Most recently, the American Heart Association launched an online community where women can talk freely about their progress, offer tips and support one another.

The Choose To Move Countdown offers women daily exercise tips, words of encouragement and nutrition advice for 84 days/12 weeks -- long enough to help women develop healthy habits that can result in positive lifestyle changes. You can register for Choose To Move and the Countdown by visiting GoRedForWomen.org or calling 1-800-AHA-USA1 (1-800-242-8721).

Choose To Move is part of the American Heart Association's Go Red For Women national movement to raise awareness of cardiovascular disease as the No. 1 killer of women and inspire women to take action and reduce their risk.

The survey was conducted in September 2007 by a market research firm, Synovate, Inc. among women age 18+.

About the American Hea
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SOURCE American Heart Association
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