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Nick at Nite Asks Families to Kick a Bad Habit, Pick a Good One in 2008
Date:12/20/2007

NETWORK LAUNCHES PRO-SOCIAL CAMPAIGN "KICK ONE, PICK ONE" ENCOURAGING

FAMILIES TO EAT SMART, GET FIT AND SPEND TIME TOGETHER

NEW YORK, Dec. 20 /PRNewswire/ -- Just in time to make those New Year's resolutions, Nick at Nite announces the launch of "Kick One, Pick One" (KOPO), the network's new pro-social campaign to encourage families to eat smarter, get fit and spend more time together. Bowing Jan. 1, KOPO is an on-air, online and grassroots initiative campaign that continues Nickelodeon Kids and Family Group's legacy of empowering its audiences with information and tools to help better their lifestyles and communities.

"We are in a truly unique position to create positive social change through our connection with our audiences," said Marva Smalls, Executive Vice President of Nickelodeon/MTVN Kids and Family Group Public Affairs. "We have empowered kids to become leaders on the childhood obesity issue through Nick's 'Let's Just Play' campaign, and encouraged families to spend more time with each other at mealtime with Nick at Nite's 'Family Table.' Now, 'Kick One, Pick One' will inform families on the importance of coming together to kick some bad habits and adopt better ones."

Nick at Nite's KOPO initiative will be introduced across multiple platforms through: a series of public service announcements (PSAs) focusing on proper nutrition, getting families physically active and encouraging them to simply take time for family conversation; a website packed with information about the campaign, helpful tips and a family contract to measure their commitment; and an on-air, online and radio promotional campaign.

The campaign launches on-air Jan. 1 with funny and fact-filled PSAs and time-anchored lower thirds (graphics at the bottom of the TV screen) communicating KOPO's goals for the New Year: activity, nutrition and togetherness. Additional spots, focusing on breaking a bad habit in 21 days, are scheduled to debut on-air and
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SOURCE Nickelodeon
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