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Nick at Nite Asks Families to Kick a Bad Habit, Pick a Good One in 2008
Date:12/20/2007

NETWORK LAUNCHES PRO-SOCIAL CAMPAIGN "KICK ONE, PICK ONE" ENCOURAGING

FAMILIES TO EAT SMART, GET FIT AND SPEND TIME TOGETHER

NEW YORK, Dec. 20 /PRNewswire/ -- Just in time to make those New Year's resolutions, Nick at Nite announces the launch of "Kick One, Pick One" (KOPO), the network's new pro-social campaign to encourage families to eat smarter, get fit and spend more time together. Bowing Jan. 1, KOPO is an on-air, online and grassroots initiative campaign that continues Nickelodeon Kids and Family Group's legacy of empowering its audiences with information and tools to help better their lifestyles and communities.

"We are in a truly unique position to create positive social change through our connection with our audiences," said Marva Smalls, Executive Vice President of Nickelodeon/MTVN Kids and Family Group Public Affairs. "We have empowered kids to become leaders on the childhood obesity issue through Nick's 'Let's Just Play' campaign, and encouraged families to spend more time with each other at mealtime with Nick at Nite's 'Family Table.' Now, 'Kick One, Pick One' will inform families on the importance of coming together to kick some bad habits and adopt better ones."

Nick at Nite's KOPO initiative will be introduced across multiple platforms through: a series of public service announcements (PSAs) focusing on proper nutrition, getting families physically active and encouraging them to simply take time for family conversation; a website packed with information about the campaign, helpful tips and a family contract to measure their commitment; and an on-air, online and radio promotional campaign.

The campaign launches on-air Jan. 1 with funny and fact-filled PSAs and time-anchored lower thirds (graphics at the bottom of the TV screen) communicating KOPO's goals for the New Year: activity, nutrition and togetherness. Additional spots, focusing on breaking a bad habit in 21 days, are scheduled to debut on-air and online throughout 2008. The campaign will run into the fall of 2008, leading up to Nickelodeon Kids and Family Group's annual Worldwide Day of Play celebration. Worldwide Day of Play is a global celebration of kids' and families' KOPO accomplishments for the year.

Nick at Nite's KOPO initiative was developed with advice and input from an Advisory Board consisting of health educators, physicians, psychologists and more.

"Nick at Nite has challenged families with KOPO to make small lifestyle changes that can add up to big results and have a significant impact on their everyday lives," said nutrition expert, Kathleen Zelman, MPH, RD, and a KOPO Advisory Board member. "All it takes is dedication to making these incremental changes, adopt a new habit, and follow it for 21 days so it becomes familiar and easy to follow long term."

Families will be able to log onto http://www.nickatnite.com starting Dec. 20 to get detailed information about the initiative and sign a printable KOPO contract, signifying their commitment to work together towards the campaign goals. Later in 2008, nickatnite.com will add an online, downloadable tracker that families can use to help them follow their progress step-by-step.

At launch, the site will feature upload functions to capture their participation in the campaign through photos and videos. An embedded video player will continuously stream the campaign PSAs and families will have access to healthy recipes and tips. Through the site's message boards, participants will have a support system and can interact with others. Later, daily tips and weekly recipes will be added, culled from health nutritionists and physicians associated with the campaign. Families will also receive virtual star rewards for progress made.

The campaign will be also supported on-air across various Nickelodeon television networks (a teaser campaign is scheduled to begin on Nick at Nite Dec. 31); through national and local radio spots on CHR, URBAN, POP Radio, Radio Disney and the top 10 local markets; as well as online on ParentsConnect.com and Shockwave.com. On-air and radio promotions will begin in December and online ads are scheduled to begin in January.

Nick At Nite is Nickelodeon's nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, The Cosby Show, America's Funniest Home Videos and The Fresh Prince of Bel-Air, as well as Roseanne, one of the most talked about and celebrated sitcoms in television history. Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).


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