WESTPORT, Conn., July 14 /PRNewswire-USNewswire/ -- dLife, the world's largest and only multi-media diabetes resource, announced today that Nick Jonas of the Jonas Brothers will be featured in a candid and extended interview about his four-year challenge with type 1 diabetes. It will air on dLifeTV Sunday, July 19th, 2009 at 7:00PM ET on CNBC.
Jonas has succeeded in integrating diabetes management into the daily lifestyle of a pop music superstar, balancing frequent blood sugar testing, a restricted diet, and insulin delivery while touring and playing to 50,000 adoring fans. "Sometimes having diabetes can take away the joy of a situation," says Nick about the reality of diabetes. "It's a full life change."
Jonas agreed to the dLife interview to help raise awareness about diabetes, motivate others and ensure they know they are not alone. Nick's story will be delivered across dLife's comprehensive multi-media network that uses television, web, and other media to reach more than 1.5 million people living with diabetes every month.
dLife members can get an exclusive advance viewing of the Nick Jonas interview at dLife.com/nickjonas the week before it airs on CNBC.
"Nick Jonas is just 16 but he is a larger than life player in our culture and has a unique opportunity to share his story to benefit so many," said Howard Steinberg, founder and CEO of dLife. "He deserves credit for seizing this moment to help others. The reality is that every single American is touched by diabetes in some way. dLife's goal in interviewing Nick Jonas is to ensure he empowers the people that really need to hear his message."
Steinberg created dLife in part because he was diagnosed with type 1 diabetes four decades ago.
"I was about Nick's age when I was diagnosed with diabetes," said Steinberg. "Thankfully, the tools available to manage this disease have advanced light years, but diabetes is still a 24 hour, 7 days a week disease that requires not just hypervigilance by patients, but awareness among their family and friends to achieve the highest quality of life possible."
To meet the needs of both people with diabetes and caregivers, dLife recently launched the company's new community and social networking platform at diabetescommunity.dlife.com. The new dLife community allows users to connect and share with others; join virtual groups that allow dLife members to discuss specific topics; post their story; upload photos; start a blog; search for other people on the site; and more.
dLife.com is the largest and most visited commercial diabetes web site, providing more than 100,000 pages of diabetes-related information; 9,000 diabetic recipes; 400 broadcast-quality videos; more than 100,000 forum topics; expert Q&A; a team of diabetes bloggers; and more. dLife's approach is lifestyle based and is a comprehensive multi-media experience to help engage, educate, and inspire people with diabetes and their caregivers. dLifeTV airs every Sunday on CNBC at 7:00PM ET, 6:00PM CT, and 4:00PM PT. For more information, visit http://www.dLife.com.
CONTACT: Sue Ennis dLife - For Your Diabetes Life! (203) 221-3446 ennis@dLife.com
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