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Nexicon Partners With IntentionQuest to Protect Intellectual Property Rights of Self Help Industry
Date:8/4/2009

lders are often reluctant to take enforcement action against a population that consists largely of their own fans. Moreover, traditional legal remedies (cease and desist notices, litigation) can be extraordinarily expensive and time-consuming - all with uncertain results. Nexicon provides a reasonable alternative, in line with the gravity of the particular infringement at issue. In many cases, infringers can use AmnestyQuest and legitimize their material for just a few dollars, quickly and easily - a true win/win transaction.

"Our industry experts spend a significant amount of time and effort in developing the very best information that they can for their clients," said Michael Nitti, president of IntentionQuest. "It is important that we protect the value of that work, in addition to protecting the integrity of thousands of clients who do purchase authorized copies of materials. AmnestyQuest enables us to actively monitor infringement, and take action that is proportionate to the infringement."

Significantly, in addition to providing a mechanism for amnesty payment, Nexicon's platform also provides Dr. Alessandra with insightful business intelligence. For instance, if the technology shows that a disproportionate amount of infringement is occurring in a particular geographic area, he may reasonably infer that he has a large fan base there. Consequently, he may elect to schedule an appearance in the area, or target additional marketing efforts there. Nexicon's technology isn't just about enforcement but also provides actionable, spot-on intelligence.

"We expect several others in the space to follow Dr. Alessandra's lead," said Sam Glines, president and CEO of Nexicon. "This is a very opportune time for experts, such as Dr. Alessandra, to take a pro-active role in both copyright enforcement and in market research. Nexicon's technology provides its clients with the ability to dramatically improve their co
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SOURCE Nexicon
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