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Nexicon Partners With IntentionQuest to Protect Intellectual Property Rights of Self Help Industry
Date:8/4/2009

LOS ANGELES, Aug. 4 /PRNewswire-FirstCall/ -- Nexicon (Pink Sheets: NXCO), developer of next generation digital media protection and intelligence solutions, today announced the launch of AmnestyQuest.com, a website that provides authors in the self-help/motivational market with an amicable, effective way to enforce the copyrights of their downloadable materials. AmnestyQuest.com is a partnership between Nexicon and IntentionQuest, Nexicon's exclusive representative in the "self-help" industry, and provides authors, lecturers and publishers a business-savvy alternative to copyright infringement litigation by permitting infringers to pay an amnesty fee directly to the copyright holder.

Using Nexicon's "GetAmnesty(TM)" platform, copyrights can be rightfully enforced without the expense, drama or brand-killing ill-will of litigation. Renowned expert Dr. Tony Alessandra, Internet entrepreneur, business author, and hall-of-fame keynote speaker, is the first author to license access to the service provided at AmnestyQuest.com

Copyright infringement on the Internet continues to expand at a rapid pace on a worldwide basis. Every day millions of illegal copies of music, films, software, and e-books are downloaded as well as "traded," costing copyright holders untold millions in lost revenue. Illegal copies of personal growth and development e-books, audio, and video files have experienced a particularly large spike in recent months given the rapid upturn in unemployment and the associated demand for self-improvement related materials.

While recognizing the problem, copyright holders are often reluctant to take enforcement action against a population that consists largely of their own fans. Moreover, traditional legal remedies (cease and desist notices, litigation) can be extraordinarily expensive and time-consuming - all with uncertain results. Nexicon provides a reasonable alternative, in line with the gravity of the particular infringement at issue. In many cases, infringers can use AmnestyQuest and legitimize their material for just a few dollars, quickly and easily - a true win/win transaction.

"Our industry experts spend a significant amount of time and effort in developing the very best information that they can for their clients," said Michael Nitti, president of IntentionQuest. "It is important that we protect the value of that work, in addition to protecting the integrity of thousands of clients who do purchase authorized copies of materials. AmnestyQuest enables us to actively monitor infringement, and take action that is proportionate to the infringement."

Significantly, in addition to providing a mechanism for amnesty payment, Nexicon's platform also provides Dr. Alessandra with insightful business intelligence. For instance, if the technology shows that a disproportionate amount of infringement is occurring in a particular geographic area, he may reasonably infer that he has a large fan base there. Consequently, he may elect to schedule an appearance in the area, or target additional marketing efforts there. Nexicon's technology isn't just about enforcement but also provides actionable, spot-on intelligence.

"We expect several others in the space to follow Dr. Alessandra's lead," said Sam Glines, president and CEO of Nexicon. "This is a very opportune time for experts, such as Dr. Alessandra, to take a pro-active role in both copyright enforcement and in market research. Nexicon's technology provides its clients with the ability to dramatically improve their copyright management and improve their knowledge of existing, and potential, markets for their content and services."

About Nexicon

Headquartered in Los Angeles, CA, Nexicon (PNK: NXCO) delivers next-generation digital media protection and digital media business intelligence products and solutions to many industries, including the motion picture and music industries, software and games, publishing, ISPs, financial services and government. Its product line includes: DigitalRanger to identify those who illegally facilitate, promote, and profit from hosting or distributing copyrighted content; GetAmnesty that allows copyright holders to fight piracy and collect revenue lost from illegal downloads; YouScout that helps content owners store, distribute and manage their content on the most popular community-driven sites on the Internet, such as YouTube(TM); Envoy that helps ISPs manage DMCA notices for their subscribers; and more. For more information about Nexicon, visit www.nexiconinc.com and check out Nexicon's blog at www.nexiconinc.com/corpblog/.

About IntentionQuest

IntentionQuest Consulting, LLC, provides expert analysis with the intent to maximize the effectiveness of the sales, marketing, and QA functions of organizations via staff assessment (DISC), empowerment, and one-on-one management level coaching. Acknowledged as one of the premier Life Coaches in the industry, Michael Nitti coaches top executives, celebrities, and other coaches; specializing in relationships, conflict resolution, confidence enhancement, and self-realization. Through AmnestyQuest International, IntentionQuest offers copyright infringement resolution services packaged exclusively for self-help professionals by self-help professionals. More information about IntentionQuest can be found at www.intentionquest.com.

Safe Harbor Statement

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; (iii) the Company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Sam Glines

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88866

Tommy Stiansen

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88867


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SOURCE Nexicon
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