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News from Medialink and P&G: Procter & Gamble Partners with National Breast Cancer Foundation, Inc. to GIVE HOPE to Millions of Women Across the Country

NEW YORK, Sept 21 /PRNewswire/ -- One in eight women will be diagnosed with breast cancer in her lifetime. Other than skin cancer, breast cancer is the most common type of cancer among women in the United States. Early detection of breast cancer is crucial. The 5-year survival rate of a stage one diagnosis is 98 percent. Stage two still has a very high 5-year survival rate of 88 percent.

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Take charge of your health by performing routine breast self-exams and scheduling regular mammograms. Having trouble remembering how often you should do these? You're not alone, but there's an easy way to remember. As part of Procter & Gamble's (P&G) partnership with the National Breast Cancer Foundation, Inc., the GIVE HOPE program seeks to educate women about breast cancer and the importance of early detection in hopes of saving lives. You can visit to learn more and use an interactive online tool to create a customized Early Detection Plan using e-mails, text messages, RSS feeds and calendars for clinical and self-exam reminders.

On Sunday Sept. 27, a special GIVE HOPE supplement will appear in newspapers across the country. For every coupon redeemed from that supplement, P&G will donate 2 cents to the National Breast Cancer Foundation. This uncapped donation will be solely based on the number of GIVE HOPE brandSAVER coupons redeemed.

Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at


SOURCE Medialink; Procter & Gamble
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