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News Advisory: Online Media Briefing to Be Held Tuesday, August 12, 1:00 pm EDT
Date:8/9/2014

Washington, DC (PRWEB) August 09, 2014

What: Charlie Brown, of Consumers for Dental Choice, along with Rebecca Wittman and Chad T. Bohnert of Zogby Analytics and Michael Bender of the Mercury Policy Project will present a special online media briefing detailing the results of a new eye-opening national poll that strongly suggests American dental consumers are being measurably misled by the use of terms like "silver" and "amalgam" to describe what are actually mercury-based dental fillings.

The report and full poll data will be released by Consumers for Dental Choice during a special online media briefing on Tuesday. The report, entitled, “Measurably Misleading" will be available for download following the briefing.

The FDA has jurisdiction over dental fillings, which are categorized as a medical device. Currently, the FDA does not apply its rules on consumer labeling to dental fillings. Those rules, according to the FDA's web site, define "mislabeling" and "misbranding" as any regulated product labeled in an "incorrect", "inadequate" or "incomplete" way. By those standards, Consumers for Dental Choice believes terms like "silver" and "amalgam" -- terms used and accepted by the FDA - are a key reason behind consumer confusion about what's in their dental fillings.

The evidence from a poll of 1,508 Americans by Zogby Analytics makes a strong case Americans are confused. As the report to be released on Tuesday will show: 57 percent of Americans do not know "amalgam" is "mainly mercury" and 23 percent actually believe the primary ingredient is silver.

Zogby’s data strongly indicate that decades of misle
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