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Newport Board Group, a National Business Advisory Firm of CEOs Serving the Emerging Middle Market, Releases a Technology Roadmap for Private Companies
Date:5/6/2013

arketing program designed for a smaller company should center on creating content that attracts attention and encourages readers to share it with their own social networks. A well defined corporate message can spread from user to user, ascribed a high value because it comes from a trusted source as opposed to the company. Key social media goals for private companies include:
  •     General branding and company visibility
  •     Interaction with a target audience, to drive a compelling message or offer
  •     Driving traffic to the company Web site (make sure the web site is worth driving traffic to!)
  •     Marketing a new line of products or promoting a new product releases
  •     Capturing negative feedback--and taking immediate action to fix its causes.

Paradigm Shift – Cloud Computing

No longer are desktop computers and off-the-shelf software the norm. Hand held tablets, smart phones and mobile apps are not only the trend for consumers but are being widely adopted by companies for use in quality control tracking in factories, point-of-sale, warranty management and customer communication. This trend has been exploding due to the existence of the "Cloud."

The “Cloud” represents the most significant technology shift for smaller private companies. Cloud computing is the use of computing resources (hardware and software) that are delivered as a service over a network (typically the Internet), thereby obviating the need for capital investment in technology. It is replacing the old model of use-based pricing. End users access cloud-based applications through a web browser or mobile app, while the business software and user's data are stored on servers at a remote location. Key advantages include:

  •     Achiev
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