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Newly Patented Mother's 3rd Arm Is Making Its First Appearance At This Year's ABC Kids Expo In Las Vegas, NV October 15 to 18, After Selling Over 100,000 Units
Date:9/27/2013

San Francisco, CA (PRWEB) September 27, 2013

"The only kid’s product of its kind on the market," according to Dr. Salma, MD, "is being exhibited this year at the 2013 ABC Kid Expo."

Dr. Salma is founding CEO of Aakilarose, Inc., and a U.S. corporation which manufactures a variety of products for different industries. After selling more than 100,000 units in its original version, without any formal marketing efforts, the worldwide licensing was purchased by her company for an undisclosed amount, after conducting $75,000 in market research, and this year she and her executive team is launching the newly revised version.

President of sales and marketing, David Merritt, during a phone interview stated, "We had to get creative on determining our retail price point. During 2012-2013, we conducted 47 focus groups from New York to California, totally over 600 moms, and a smaller number of fathers and others, in order to develop the matrices for producing new retail packaging, website design and perfecting the new Mother's 3rd Arm version itself. What we learned was when we offered a $50 American Express Gift Certificate or a Mother's 3rd Arm to compensate them for their time, 90% would opt for the 3rd Arm. But once we offered $75 that number would drop to only 30%, which is still a decent indicator."

David Sierra has a history of being a high powered sales executive in the Silicon Valley tech industry, but after dealing with an unexpected disability, he decided to reenter the business by taking up a lead position with the Company. He reported in phone interview, "I've been patiently waiting for an opportunity to get back into sales with a product which I could not only b
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