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NewBeauty Magazine and SpaLook.com Create Strategic Alliance With Salu Beauty and SkinStore.com
Date:4/1/2009

Alliance Creates the Nation's Largest Independent Online Retailer of Beauty and Skin-Care Products with over One Million Customers

NEW YORK, March 24 /PRNewswire/ -- Sandow Media, parent company of NewBeauty magazine and e-commerce Web site SpaLook.com, and Salu Beauty, parent company of SkinStore.com, today announced a partnership to deliver unprecedented scale and reach for beauty product manufacturers. This powerful new alliance will result in lower costs for beauty manufacturers and increased education and safe, secure online

purchasing options for consumers.

While the companies will maintain separate ownership, Web sites and storefronts, this new alliance will consolidate all back-office operations, such as accounting, merchandising, inventory management, purchasing and technology operations. Efficiency will be maximized through a state-of-the-art, streamlined shipping facility and an expanded customer care center, including a team of highly trained, expert aestheticians to service over 1 million active customers.

"This partnership will give both companies greater economies of scale, allowing both to focus on many new innovative marketing programs for our beauty partners, which is key to our aggressive expansion plan," comments Sandow Media CEO Adam l. Sandow. "Jim Steeb and his team at SkinStore.com have done an unprecedented job in building their business and becoming the clear pure-play market leader. We are excited about the prospects of this unique relationship and the growth that will come from it."

"This groundbreaking alliance will allow NewBeauty magazine the ability to drive increased ROI for our advertisers, reach new readers and continue to position the magazine as the trusted beauty resource," adds Sandow. "Whether a reader buys from SpaLook.com, SkinStore.com, department or specialty stores, our top priority is to make sure they are educated consumers
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SOURCE Sandow Media
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