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New survey: Women want to SEE breast reconstruction results before cancer surgery
Date:8/20/2012

A new survey released today by the American Society of Plastic Surgeons (ASPS) shows that 89 percent of women want to see what breast reconstruction surgery results would look like before undergoing treatment for breast cancer,* prompting the world's largest group of board-certified plastic surgeons to launch a landmark show-and-tell event as part of Breast Reconstruction Awareness (BRA) Day USA, October 17, 2012 in New Orleans.

"We are going to provide information in a way that's never been done before on this level," said ASPS President Malcolm Z. Roth. "A group of breast reconstruction patients will show a group of breast cancer patients what their reconstruction choices look like. This is something that until now has been a taboo topic, and we want to give these women a forum to get the information they need."

Many breast cancer patient organizations report that a majority of women want to go beyond the usual routine of looking at before and after photos, to actually seeing the real results of various breast reconstruction procedures, in person, and having a chance to discuss those results with breast cancer survivors who've had the procedure.

"It is our job as doctors to fully inform our patients about breast reconstruction options," said Dr. Roth. "Women are telling us that they want to actually see what reconstruction results would look like beforehand, and as their physicians we need to do everything we can to honor their request."

The survey, conducted by Harris Interactive, also found:

  • Less than a quarter (23%) of women know the wide range of breast reconstruction options available.
  • Only 22% of women are familiar with the quality of outcomes that can be expected.
  • Only 19% of women understand
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Contact: Shannon McCormick
shannon@mediasourcetv.com
614-477-2719
MediaSource
Source:Eurekalert  

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