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New survey: Flu Shot Still not Catching on, Especially at Retail Clinics
Date:2/24/2009

A new survey from global market research firm Synovate shows that less than half of Americans (42%) received the flu vaccine during the past six months. Of those, only 10% received it at a pharmacy and just 4% received it at a retail clinic.

Chicago, IL (PRWEB) February 24, 2009 -- According to a new survey by leading market research firm Synovate, less than half of Americans (42%) received the flu vaccine during the past six months. Of those, only 10% received it at a pharmacy and just 4% received it at a retail clinic.

Although there is a much higher rate of flu vaccination among older Americans 65+ (80%), especially compared to those in younger age groups, this is still lower than the federal government's target of 90% flu immunization for the elderly.

"While most older Americans have accepted the importance of the flu shot, adoption among those who are younger is still quite low," said Terri Crudup, Vice President for Synovate's Healthcare practice. "This is likely because the messages they've heard have focused on the elderly and those working with people who are ill - such as hospital workers - needing it more than the general population."

Among respondents with at least one dependent in their household, less than half (42%) report that their dependent(s) received the flu vaccine in the past six months, and the majority of them (74%) obtained the flu vaccine from their pediatrician's office.

Of those who had obtained the flu vaccine in the past six months, the majority report having received the vaccine either from their doctor's office (43%) or from their employer (23%). Pharmacies and retail clinics in large stores were less popular venues, especially among those aged 18 to 44, suggesting either low patient awareness or low acceptance of such venues for healthcare access.

"Even though retail clinics are actively advertisin
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