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New research shows people are thinking about their health early in the week
Date:4/18/2014

understanding these rhythms could lead to insights about the nature of health behavior change."

Results showed that search volumes on Monday and Tuesday were three percent greater relative to Wednesday, 15 percent greater than Thursday, 49 percent greater than Friday, 80 percent greater than Saturday, and 29 percent greater than Sunday.

The team also examined whether media exposure could be driving this weekly pattern. Co-author Mark Dredze from Johns Hopkins said, "We tested this hypothesis by monitoring the daily frequency of news stories encouraging healthy lifestyles, but those stories actually peaked on Wednesdays and were statistically independent of healthy searches."

According to the published paper, "Understanding circaseptan rhythms around health behaviors can yield critical public health gains. For instance, government-funded health promotion programs spend $76.2 billion annually and their cost-effectiveness can be improved by targeting the population on weekday(s) when more individuals are contemplating health habits."

Morgan Johnson, MPH, from The Monday Campaigns and study co-author, noted that leveraging Monday is a simple, cost-effective way to nudge people towards healthier behavior. "The challenge we face in public health is to help people sustain healthy behaviors over time. Since Monday comes around every seven days when people are 'open to buy' health, it can be used as a cue to help create healthy habits for life."


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Contact: Beth Chee
bchee@mail.sdsu.edu
619-594-4563
San Diego State University
Source:Eurekalert

Page: 1 2

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