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Date:11/2/2010

A Spontaneous Self-Reference Effect in Memory: Why Some Birthdays Are Harder to Remember Than Others (http://pss.sagepub.com/content/21/10/1525.abstract)

Selin Kesebir and Shigehiro Oishi

People may have a better memory for birthdays that are closer to their own: Volunteers recalling their friends' birthdays tended to remember birthdays that were closer to their own than birthdays that were farther away from their own birthday. In a separate experiment, after reading brief biographies of people they did not know, volunteers correctly remembered the birthdays of the people whose birthdays were closer to their own than birthdays that were more distant. These findings indicate that the self-reference effect in memorya memory advantage for materials that are related to usmay occur spontaneously if the material to be learned automatically activates self-relevant information.

The Implicit "Go": Masked Action Cues Directly Mobilize Mental Effort (http://pss.sagepub.com/content/21/10/1389.abstract)

Guido H.E. Gendolla and Nicolas Silvestrini

The amount of effort individuals exert on a cognitive task may be influenced by masked action or inaction cues. Volunteers were primed with action (e.g., run), inaction (e.g., slow), or control words and completed a short-term memory task. The intensity of effort volunteers exerted on the task was estimated by measuring their heart responses in the cardiac preejection period (PEP; an index of the heart's ability to contract) as they completed the task. PEP reactivity was stronger in the action-prime condition than it was during the inaction-prime and control conditions. Reaction times were longer in the inaction-prime condition than they were in the action-primed condition, suggesting that reaction times decrease with strong PEP reactivity.


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Contact: Keri Chiodo
kchiodo@psychologicalscience.org
202-293-9300
Association for Psychological Science
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Intended for the quantitative determination of magnesium in serum or plasma. Reaction: Endpoint. Wavelength: 520 nm. Linearity: 6.0 mg/dL (2.5 mmol/L)....
For the quantitative determination of Magnesium in serum. Linearity: 4.0 mEq/L. Working Reagent prepared by simple 1:10 dilution....
For the quantitative determination of total glucose in serum....
Glucose reagent is used for the quantitative determination of glucose in human serum....
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