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New iVillage Study Reveals That Majority of Women 18-34 Go Online First With Health Questions - Before Turning to Their Doctor or Other Family Members
Date:3/17/2010

Moms are the key decision-makers in managing the health needs of their families, and Web-based resources are more important than ever for this busy group of women. The study reveals that moms are more likely to turn to a Website with health concerns or questions that are not extremely serious than they are to turn to their own spouse (64% vs. 41% respectively), with more than half (53%) having discussed a health issue with an online peer.

About the Survey

This survey was conducted online within the United States by Harris Interactive on behalf of iVillage between February 18 and 22, 2010 via the QuickQuery online omnibus service among 2,618 U.S. adults age 18+, of whom 1,342 are women ages 18+ and 310 are the mothers of a child(ren) ages 17 and under and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Mary Ellen Mooney, iVillage, 212-651-5198.

About iVillage


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