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New iVillage Study Reveals That Majority of Women 18-34 Go Online First With Health Questions - Before Turning to Their Doctor or Other Family Members
Date:3/17/2010

  • 62% were twice as likely to turn to a Website – over their own mothers (32%) – with health concerns or questions that are not extremely serious
  • 64% say they use online communities to discuss health concerns or questions that they have not discussed with anyone else
  • 49% say online is the first place they would go to research a health question, nearly double the number who say they would go to the doctor first (25%), and significantly more than those who would first turn to a family member (15%) or a friend with a similar condition/issue (6%)

"This research further demonstrates what iVillage has always known about women – they place tremendous value in the power of support from their online peers, as well as expert advice, to resolve the many demands they face," said Barrett. "One of the keys to living a healthier life is to be a more educated, informed patient. iVillage Health will be an invaluable resource to women in that respect," said Barrett.

The study also highlights how online health resources play a key role in educating patients prior to seeing a physician, with 30% of women saying that online community support allows them to better prepare for a doctor's visit.


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